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Jason Chen, Global Chairman and CEO of Acer visits India – Announces Make in India Commitment, Market Expansion, and Growth Through Conscious Technology

During his visit to India, Jason Chen, Chairman and CEO of Acer, reiterated the company’s steadfast commitment to the burgeoning Indian market through strategic initiatives aimed at fostering growth, innovation, and sustainability. Acer is set to expand comprehensively in India, extending its reach into new sectors such as consumer electronics, eMobility, and AI PCs, with a strong emphasis on eco-friendly products.

This strategic move by Acer aligns seamlessly with the specific needs of the Indian market, exemplified by the introduction of air and water purifiers tailored to local requirements. Acer is also deeply committed to the ‘Make in India’ initiative, with a two-decade legacy, showcasing its dedication to enhancing the nation’s manufacturing ecosystem. Collaborating with local ODMs, Acer has championed local manufacturing for ‘Make in India,’ producing IT hardware products like laptops, desktops, tablets, servers, workstations, PC monitors, and more, with an annual manufacturing capacity exceeding 3 million units.

Jason Chen, Chairman and CEO, Acer - fyi9
Jason Chen, Chairman and CEO, Acer

Expressing his optimism about the Indian market, Mr. Jason Chen stated, “As we set our sights on the dynamic and rapidly growing Indian market, I am truly optimistic about the immense opportunities it presents for Acer. The Indian landscape is a thriving ground for innovation and expansion, and we believe in the potential of the Indian consumer base. Acer is committed to delivering cutting-edge technology, including AI PCs, that aligns seamlessly with their evolving needs through conscious technology.”

Beyond traditional computing, Acer is venturing into the broader realm of computer science, particularly in artificial intelligence products. The company’s enthusiasm for the transformative potential of Generative AI is evident in its forward-looking stance. Acer is actively pioneering this technological shift by developing AI-powered PCs poised to redefine user interactions with computers. Acer’s investments in AI extend across diverse applications, including IC design chips, and groundbreaking initiatives within the medical field.

At the recent Dubai COP28 Acer Global Press Conference, the company introduced its forward-looking “Conscious Technology” vision, emphasizing the creation of technology with a focus on future considerations. Acer has pledged to achieve carbon neutrality for its Aspire Vero laptop line, beginning with the latest Aspire Vero 16 model. The company has also joined the RE100 initiative and committed to sourcing 100% renewable electricity by 2035, with a further pledge to achieve net-zero emissions by 2050. As a leading ICT company, Acer seeks to amplify positive impacts on the environment through united actions; 60% of its critical suppliers have committed to RE100 or set science-based carbon reduction targets (SBT). Acer has set a goal to use 20-30% post-consumer recycled plastic in its computers and monitors by 2025, achieving 17% usage in 2022.

Acer’s expansion and innovation initiatives underscore its dedication to remaining at the forefront of technological advancement, shaping the future landscape of the industry.

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