A recent leak from app researcher Alessandro Paluzzi suggests that Instagram is reportedly working on integrating AI chatbots into its messaging system.
According to leaked images, it appears that Instagram is planning to introduce AI agents, commonly referred to as bots, within its messaging system. These bots are expected to offer question-answering capabilities, provide advice, and users will have the option to select from a range of 30 distinct AI personalities to add a personalized touch. Additionally, the chatbots may assist users in composing messages.
As of now, Instagram has not provided any official statements regarding the leaked information. Alongside the rumors about AI chatbots, there are also speculations suggesting that Instagram is working on a separate app called Barcelona, which would serve as a Twitter competitor while integrating with Instagram. However, the company has neither confirmed nor refuted these speculations.
It’s worth noting that the integration of AI tools into the platform is not a novel concept, as Meta, the parent company of Instagram, has been actively utilizing generative AI technology in various aspects of its business, including advertising, for a considerable period.
Indeed, Meta recently introduced AI Sandbox, a new tool specifically designed for advertisers. This tool allows advertisers to create various versions of advertisements and leverage image-related features powered by AI.
In terms of Instagram’s potential integration of AI chatbots, the objective is to enhance user engagement and interactivity within the platform’s messaging feature. While specific details are not yet available, further updates regarding this development are anticipated to be unveiled in the coming months.
