Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, has launched a new lineup of premium OLED televisions, the Haier C90 and C95 series. Engineered to elevate the home entertainment experience for modern Indian households, the new models bring together cutting-edge OLED display technology, immersive sound, and refined aesthetics.
A New Benchmark in OLED Display Excellence
The C90 OLED series is available in 55”, 65” and a flagship 77” model, while the C95 OLED is offered in 55” and 65” variants. Both series boast ultra-slim, bezel-less designs with sleek metal swivel stands that allow flexible screen positioning. The combination of OLED panels with HDR 10+ and Dolby Vision IQ enables unparalleled contrast, vivid color reproduction, and true black levels—delivering cinematic visuals that LED TVs can’t rival.
Refined Aesthetics Meet Powerful Performance
The new Haier OLED TVs have been designed to complement upscale interiors. With ultra-thin frames and minimalist styling, they seamlessly integrate into contemporary living spaces. The locally manufactured units also reinforce Haier’s commitment to the ‘Make in India’ initiative, combining international innovation with domestic production excellence.
Smart Features Driven by Google TV and Voice Control
Equipped with Google TV, the Haier C90 and C95 models provide a fluid and intuitive user interface, supported by hands-free voice control. The TVs pack 3GB RAM and 32GB storage for multitasking, while WiFi 6 and Bluetooth 5.2 ensure robust connectivity. Added features like Chromecast built-in, HAICAST (for offline casting), and Bluetooth Sound Cast offer extended convenience and flexibility. The remote control is solar-powered and supports USB Type-C charging, promoting a more eco-friendly usage experience.
OLED Picture Quality with Dolby Vision and MEMC
Both TV lines are powered by OLED displays capable of showcasing deeper blacks and richer colors. Dolby Vision IQ dynamically adjusts picture settings based on ambient lighting, while HDR 10+ enhances detail and contrast across content. Motion Estimation, Motion Compensation (MEMC) technology ensures smoother action sequences, ideal for sports and high-speed visuals. The wide viewing angles ensure consistent picture quality from any seat in the room.
Cinematic Sound Powered by Harman Kardon
Sound is a standout feature in the new OLED lineup. The C95 series features a robust 2.1 channel system backed by Dolby Atmos and engineered by Harman Kardon, delivering immersive, multi-dimensional sound. The 77” C90 variant includes a powerful 65-watt system, while other models feature a 50-watt output enhanced with dbx-tv audio optimization for clearer dialogue and dynamic range.
Built for Gamers: High Refresh Rates and AMD FreeSync
Haier’s new OLED TVs cater to serious gamers. The C95 OLED supports a 144Hz refresh rate along with Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) to eliminate lag and visual tearing. Meanwhile, the C90 OLED supports a smooth 120Hz refresh rate. With AMD FreeSync Premium built in, these TVs provide ultra-responsive gameplay for competitive and immersive gaming environments.
Availability and Pricing
The Haier C90 and C95 OLED TVs will be available for purchase starting May 1st, 2025. Customers can buy them from Haier’s official website, leading electronics stores, major e-commerce platforms, and offline retail outlets across India. Pricing starts at INR 1,29,990 for the C90 OLED and INR 1,56,990 for the C95 OLED.
Leadership
Commenting on the launch of the brand-new smart TVs, Mr. NS Satish, President, Haier Appliances India, said, “The expansion of our premium TV portfolio has been remarkable, driven by the overwhelming response from customers across India. Last year’s launches received an exceptional reception, reinforcing our belief in delivering innovation that truly resonates with Indian consumers. As a brand that prioritizes quality, design, and cutting-edge technology, Haier India remains committed to providing an immersive viewing experience like never before. With the launch of the C90 and C95 OLED TVs, we are confident in setting a new benchmark in home entertainment. We take immense pride in the fact that these televisions are locally manufactured, further demonstrating our commitment to India’s growth and the ‘Make in India’ initiative.”
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