GROWiT India, a fast-growing protective farming agritech startup, has raised \$3 million in a Series A funding round led by GVFL with participation from Veloce Opportunities Fund, JITO, We Founder Circle, Sunicon Ventures Fund, Progrowth Ventures, and Hyderabad Angels. The fresh capital will fuel GROWiT’s strategic expansion, bolster its R\&D capabilities, and enhance its technology infrastructure to better serve India’s agricultural sector.
Driving Growth Through Domestic Expansion and Global Outreach
With this funding infusion, GROWiT plans to deepen its domestic market penetration while accelerating international expansion, particularly in Africa and other emerging markets. The startup aims to scale its exports of sustainable farming solutions, reinforcing its mission to deliver climate-resilient, cost-effective agritech products for smallholder farmers around the globe.
Innovation Spotlight: India’s First Pocket-Friendly Soil Testing Device
A major innovation milestone came in April 2025, when GROWiT launched India’s first pocket-friendly soil testing device, which garnered significant interest from both farmers and agri-industry partners. This device reflects the company’s focus on accessible, affordable agritech tools designed to boost crop health and yield outcomes.
GROWiT’s product portfolio also includes high-impact solutions like Mulch Films, Crop Covers, and Weed Mats, all tailored to protect crops, optimize inputs, and promote sustainable farming practices.
Expanding Reach: 650+ Franchise Partners, 2.25 Lakh Farmers Served
Currently, GROWiT operates with a robust on-ground network of 650+ franchise partners, spanning 12 Indian states and directly impacting over 2.25 lakh farmers. This widespread footprint enables the company to offer localized support, deliver timely solutions, and gather field-level insights that shape ongoing product development.
Yield Boosts of Up to 100% Back GROWiT’s Protective Farming Model
GROWiT’s success stems from the convergence of innovative technology, field-centric R\&D, and sustainable agricultural practices. Farmers using the company’s solutions have reported yield improvements of 40–60%, with some cases showing up to 100% increases in output. These transformative results underscore the growing demand for modern protective farming solutions as India’s agri-sector embraces tech-led evolution.
Poised to Capitalize on India’s Booming Agritech Market
India’s agritech market is expected to hit USD 30–35 billion by 2027, driven by increased tech adoption, policy support, and a growing base of 120 million farmers. GROWiT is strategically positioned to tap into this massive opportunity by addressing real-world farming challenges with data-driven, scalable, and impactful technologies.
A Sustainable Future Rooted in Innovation
As climate change and rising input costs continue to challenge traditional agriculture, GROWiT is leading the charge in making protective farming mainstream. With strong investor backing, proven product-market fit, and a growing network of agri-partners, the company is shaping the future of sustainable, tech-enabled farming—one field at a time.
Mihir Joshi, Managing Director, GVFL, said, “Agriculture in India still lags behind in terms of technological advancements. GrowiT has a large innovation product portfolio and pan India distribution channel. They are helping farmers grow more and earn better by focusing on solving these key problems at an affordable cost and easy accessibility. They are making climate-friendly, sustainable farming methods more affordable and effective. As a fund, this is a key focus area for us and we see GROWiT as a strong player emerging in this segment.”
Saurabh Agarwal, Founder & CEO, GROWiT says, “With climate change emerging as a huge challenge in the agriculture sector, it is essential that we build resilience with the help of technology. Majority of India still depends on agriculture however the sector is still starved of technology due to it being inaccessible or too expensive. At GROWiT, our commitment is towards developing sustainable agriculture with optimization of productivity by making available affordable tools like India’s First Pocket-Friendly Soil Health Testing Device, which provides soil composition insights and crop recommendations tailored to soil types. GROWiT aims to transform agriculture by increasing yields, cutting input costs, and driving sustainable farming, positioning us as a comprehensive, one-stop solution for farmers.”
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