In a significant expansion move, Grooves, a premium audio tech brand under Infiniarc Innovation India Pvt. Ltd., has launched its first retail store in the historic city of Lucknow. Known for its cutting-edge audio technology, Grooves is set to offer an unparalleled auditory experience to Indian consumers, blending Saudi Arabian technological expertise with India’s vibrant market dynamics.
A New Milestone for Grooves
Headquartered in the technological hub of Saudi Arabia, Infiniarc Innovation India Pvt. Ltd. has made substantial strides in the audio tech industry. With Grooves as its flagship brand, the company has set new standards in innovation and quality. The opening of the retail store in Lucknow is a testament to Grooves’ commitment to providing world-class audio products to the Indian market.
Strategic Partnership with ZK Communications
In a strategic move to strengthen its presence in Lucknow, Grooves has partnered with ZK Communications as a franchise. This collaboration is set to enhance the retail experience for customers, ensuring they receive top-notch service and access to the latest Grooves products. The expertise of ZK Communications in the local market is expected to drive the brand’s growth and establish a strong foothold in the region.
A Comprehensive Range of Products
The new Grooves retail store in Lucknow will showcase the entire range of Grooves gadgets, catering to a diverse array of consumer needs. The product lineup includes:
- Audio Wearables: Neckbands, TWS (True Wireless Stereo) earbuds, and more.
- Soundbars: High-quality soundbars that deliver immersive audio experiences.
- Mobile Accessories: Various mobile accessories such as chargers and cables.
- Gaming Monitors and PCs: Cutting-edge gaming monitors and PCs designed for gamers seeking superior performance.
- All-in-One PCs: Versatile and powerful all-in-one PCs for personal and professional use.
- PC Accessories: Essential PC accessories to enhance productivity and usability.
Bridging Cultures Through Technology
Grooves is more than just an audio tech brand; it symbolizes cultural integration and technological excellence. By leveraging Saudi Arabia’s advanced expertise in audio technology and merging it with the dynamic spirit and diverse needs of the Indian market, Grooves aims to create products that emotionally and technically resonate with consumers.
The Lucknow Distribution Network — A Hub of Innovation
The new store in Lucknow is designed to be a hub of innovation and customer experience. Located in a prime area of the city, it offers a range of products including state-of-the-art headphones, speakers, and other audio accessories. The store features a sleek, modern design that reflects the brand’s commitment to quality and innovation. Customers will have the opportunity to experience the superior sound quality and advanced features of Grooves’ products firsthand.
Commitment to Excellence
Grooves is dedicated to maintaining the highest standards of quality and customer satisfaction. The brand’s entry into the Indian market is supported by a robust infrastructure and a dedicated team that ensures seamless operations and exceptional customer service. This commitment to excellence is expected to establish Grooves as a preferred choice for audio enthusiasts in India.
Future Prospects
With the launch of its third retail store in Lucknow, Grooves is setting the stage for further expansion across India. The brand aims to open additional stores in key cities, bringing its innovative audio solutions to a wider audience. By continuing to innovate and adapt to the needs of the Indian market, Grooves is well-positioned to become a leading player in the audio tech industry.
A Word from the Marketing Head
Vikrant Pratap Singh, the Marketing Head of Grooves, expressed his excitement about the launch, stating, “We are thrilled to open our 3rd Distribution in Lucknow, a city that embodies rich cultural heritage and vibrant modernity. This store is not just a retail outlet but a hub of innovation where customers can experience the latest in audio technology. Partnering with ZK Communications allows us to bring our state-of-the-art products closer to the people of Lucknow, and we are committed to delivering exceptional quality and service. We look forward to welcoming everyone to explore and enjoy the Grooves experience.”
Store Address – 2nd Floor Jeewan Sahara Tower, Kursi Road, Vikas Nagar, Lucknow, 226022
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