boAt, India’s No.1 audio and wearable brand, has released the boAt Crest Data Trend 2025 report, offering a detailed look into how Indians are engaging with smart wearables and AI-powered wellness tools. Based on anonymised and aggregated data from the boAt Crest app, the report highlights a clear generational shift, with Gen Z emerging as the strongest adopters of intelligent fitness and wellness features in 2025.
boAt Crest App Reveals Changing Wellness Behaviour in India
The boAt Crest app, which serves as a central fitness and wellness hub for millions of smartwatch users, tracks daily activities, sleep, calories, challenges, fitness plans, and AI-powered coaching. With nearly 80% of Indian consumers now using healthcare apps or wearable technology, as cited by a PwC report, boAt Crest’s dataset provides a meaningful snapshot of evolving digital wellness habits across age groups.
Youth-Led Activity Surge with Seniors Showing Consistency
During 2025, boAt Crest users logged more than 6.5 million activity sessions. The 18–29 age group emerged as the most active cohort, followed closely by users aged 30–39. Walking dominated usage patterns, accounting for 55% of all tracked activities, followed by running at 15%, treadmill workouts at 7%, yoga at 4%, and indoor cycling at 4%. While younger users drove activity intensity, older users demonstrated steady and consistent engagement, reflecting a balanced multi-generational adoption of fitness tracking.
Over One Trillion Steps Logged Across Generations
Collectively, boAt Crest users recorded more than one trillion steps in 2025. Users aged 18–29 alone walked the equivalent of circling the Earth approximately 4.1 million times. Average daily steps ranged from 4,438 among users aged 0–17 to a peak of 5,794 steps for those aged 18–29. Notably, seniors aged 60–69 averaged 5,524 steps per day, underscoring sustained fitness discipline even in older demographics.
Gen Z Accounts for Nearly Half of Calories Burned
Engagement data shows that users aged 18–29 contributed over 48% of the total calories burned on the platform. In a lighter comparison, the energy expended by this age group alone was enough to offset nearly 2.5 billion samosas’ worth of calories. The report also revealed that Wednesdays recorded the highest number of activity and sleep sessions, indicating a midweek focus on health and recovery, while weekends showed comparatively lower engagement levels.
Gen Z Dominates AI Fitness Plans and Coaching
Amid discussions around feature saturation in India’s wearables market, the boAt Crest Data Trend 2025 report highlights a strong demand for intelligent wellness experiences. More than 75% of users engaging with AI-powered fitness plans and AI coach features belonged to Gen Z, reinforcing the segment’s preference for personalised, data-driven health guidance over basic tracking alone.
Community Challenges Show Preference for Achievable Goals
The boAt Crest app’s community challenges also saw robust participation in 2025, offering monthly step goals of 20K, 60K, 100K, and 150K. Users were free to switch targets based on their evolving needs. The 20K-step challenge emerged as the most popular, accounting for 50% of total participation. This trend points to a broader preference among Indian users for realistic, achievable wellness goals rather than extreme fitness targets.
Data Signals a Shift Toward Intelligent, Personalised Wellness
Overall, the boAt Crest Data Trend 2025 report underscores how Gen Z is shaping the future of AI-powered wellness in India, while also highlighting steady engagement across age groups. The findings suggest that personalised insights, achievable goals, and intelligent coaching are becoming central to how users derive long-term value from smart wearables, positioning AI-driven wellness as a key growth lever for the category.
Leadership Quote
Releasing the report, Shyam Vedantam, Chief Product Officer, boAt, highlights, “There is a clear behavioral shift in how Indians approach wellness. Ai is moving wearables beyond tracking into understanding – helping users build consistent, achievable habits rather than chase extremes. From an industry perspective, the future of wearables will be defined by intelligent personalization, context-aware insights and products that adapt in real time to how people actually live, move and recover.”
“Our innovation roadmap is centered on using Ai to make wellness more predictive, personalized and effortless. The next phase of wearables will move from tracking what happened to anticipating what users need – whether it’s smarter recovery insights, adaptive fitness plans or context-aware nudges that evolve with behavior. Every product decision we make going forward is anchored in real user data and long-term habit formation, not short-term feature cycles.” He added.
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