Garmin, a global leader in health and fitness wearable technology, has identified India as its largest and most promising emerging market. To strengthen its presence and appeal to a broader audience beyond fitness enthusiasts, Garmin has appointed supermodel and fitness icon Milind Soman as its new brand ambassador. With his deep-rooted passion for fitness and wellness, Soman will play a pivotal role in educating Indian consumers about the personalized health benefits of Garmin’s smartwatches, promoting them as essential tools for achieving a healthier and more active lifestyle.
Milind Soman: A Symbol of Endurance and Healthy Living
Milind Soman’s commitment to fitness is well-known, with milestones such as setting a Limca Book of Records by running 1,500 kilometers and participating in prestigious endurance challenges like the Ironman and Ultrarun. His holistic approach to wellness aligns perfectly with Garmin’s mission of supporting individuals in their health journeys across a wide range of activities, including running, cycling, yoga, gym workouts, swimming, hiking, golf, diving, skating, and motorsports.
Garmin’s Vision: Advanced Wearable Technology for a Healthier India
Garmin’s smartwatches are designed to go beyond basic fitness tracking, offering AI-powered insights, recovery plans, and personalized guidance to help users achieve and maintain their health goals. With cutting-edge tracking features for diverse indoor and outdoor activities, Garmin aims to motivate users to stay consistent and push their limits every day.
Speaking on his partnership with Garmin, Milind Soman expressed his excitement, stating: “I am excited to be a part of Garmin and truly believe their products will inspire many people to embrace a healthier lifestyle. I have been personally using Garmin products for a long time and can vouch for their dedication to quality and high standards. Garmin’s focus on innovation and performance aligns with my own core values, and I’m eager to continue supporting the brand in its mission to promote wellness. I look forward to a fruitful partnership with Garmin and helping others achieve their fitness goals through advanced, reliable technology.”
Deepak Raina, General Manager – AMIT GPS & Navigation, highlighted Garmin’s philosophy: “At Garmin, we believe wellness is more than just fitness—it’s about helping people live healthier and more active lives every day just like our mantra “Beat Yesterday”. With his love for running, cycling, swimming, gym training, diving, hiking, and more, Milind Soman perfectly embodies this holistic approach to well-being, just like Garmin smartwatches, which are versatile in tracking a wide range of fitness and wellness activities, accurately. His passion for living a balanced, active life will inspire others to take charge of their health in ways that suit them, with the support of Garmin’s wearable technology. Together, we hope to keep inspiring a global community to embrace their wellness journey, one step at a time.”
A Step Towards a Healthier Future
With this collaboration, Garmin and Milind Soman aim to revolutionize India’s approach to fitness and well-being, making advanced health-tracking technology accessible and relevant to a larger audience. As India embraces an active lifestyle, Garmin’s smartwatches are set to become essential companions in the journey toward better health and wellness.
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