Freshworks (NASDAQ: FRSH) has announced the launch of its revamped global partner program, aimed at empowering resellers and service delivery partners with enhanced revenue opportunities, flexible engagement models, and faster customer impact. The new initiative aligns with Freshworks’ mission to deliver simple, scalable, and high-value customer and employee experience solutions.
According to Laura Padilla, SVP of Channels and Alliances at Freshworks, “Our new program makes it easier than ever for partners to do business with Freshworks and grow new revenue streams. Whether they choose to resell our customer and employee experience software or provide value-added professional services, we offer flexible monetization options that eliminate complexity—leading to faster time to value and higher deal conversion rates. Partners who choose Freshworks over outdated, outsized solutions will realize a return on investment in days not years.”
Program Highlights: More Revenue, Faster Impact
The Freshworks Partner Program now includes over 500 transacting partners worldwide, including key players like Climb, Gorilla Services, SHI International, Unisys, and Xcession. These partners play a critical role in expanding Freshworks’ global footprint, particularly in Asia, Latin America, North America, and Europe, catering to industries such as banking, healthcare, retail, and the public sector.
Key features of the program include:
- Flexible Sales Models: Partners can choose from multiple engagement models, including one-time commissions for sales consultants, recurring revenue as authorized or premier resellers, or service-based income as solution providers.
- New Offering for Service Providers: System integrators and solution providers now have access to specialized training, certifications, and lead-sharing opportunities to enhance their professional services.
- Faster Business Impact: A people-first approach enables partners to manage the full customer lifecycle, benefiting from certifications, direct sales collaboration, and ongoing commissions for premier resellers.
- Enhanced Support & Training: Freshworks is increasing its regional sales support, marketing funds, and partner enablement resources, while also introducing a sponsorship model to ensure long-term success for resellers.
Industry Leaders Welcome Freshworks’ Partner-Centric Approach
Freshworks’ partners have embraced the revamped program for its clarity and business-friendly approach.
Mohan Muthuraj, VP at Sonata Information Technology Limited, “The potential to transform customer and employee experiences in a country like India is immense. Our partnership with Freshworks allows us to gain deeper insights into the needs of our enterprise clients, providing them with efficient and user-friendly IT service management and customer support solutions. Freshworks’ refreshed Global Partner Program is straightforward and rewarding, mirroring the simplicity and effectiveness of their products. We look forward to leveraging the Program’s principles to further amplify our value creation for clients,”
Strengthening Freshworks’ Global Expansion
With this revamped partner ecosystem, Freshworks aims to accelerate its presence in high-growth markets, ensuring its solutions reach more businesses efficiently. By enabling partners with advanced tools, flexible business models, and high-value opportunities, Freshworks is reinforcing its commitment to simplicity, innovation, and customer success.
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