Since Elon Musk’s acquisition of Twitter, the social network has been making headlines for various controversial reasons. Now, a major change is on the horizon that might not sit well with many users.
Elon Musk recently announced that Twitter will undergo a rebranding and will be renamed as X, bidding farewell to its iconic blue bird logo. Instead, the new logo will feature just the letter ‘X.’
Moreover, the URL x.com will now redirect users to the Twitter platform. This move seems to be a significant step towards Musk’s vision of creating a super app named X, offering a diverse range of services to users. Musk has previously expressed his intention to build X as “the everything all,” and Twitter’s new CEO, Linda Yaccarino, also hinted at X being the platform capable of delivering a wide array of offerings.
With rapid and transformative changes underway, Twitter is facing several challenges under Elon Musk’s guidance. Recent developments include the dismissal of several top executives and employees, alterations in content moderation policies, restricted access for regular users, and more.
These changes are impacting the company’s business, as Musk acknowledged a 50 percent decline in ad revenue at Twitter just last week. As the rebranding takes effect, it remains to be seen how it will impact the platform and its business prospects moving forward.
