Dylect, a leading Indian consumer electronics and automotive technology brand, has unveiled its latest nationwide awareness campaign titled ‘Scam Ya Dash Cam’, featuring actor and youth icon Rannvijay Singha. The initiative highlights the importance of road safety and the growing need for dashboard cameras in India, where chaotic traffic, rash driving, and blame-shifting incidents often leave honest drivers vulnerable.
Campaign Highlights Real-World Road Challenges
The campaign film, launched across social media platforms, dramatizes real-world driving scenarios to showcase how the absence of visual proof can put law-abiding motorists at risk during accidents or road scams. By weaving relatable stories into its narrative, Dylect positions the dash cam as a must-have accountability tool for modern-day driving in India.
Dash Cams as Essential Safety Companions
Dylect’s dash cams come with advanced features such as Full HD night vision, Sony Starvis 2 sensor, loop recording, G-sensor, and parking surveillance, offering real-time evidence in critical situations. These technologies provide drivers with undisputed proof during disputes, ensuring protection against false claims and on-road scams while enhancing overall peace of mind.
Creative Execution by Art-E Mediatech
The campaign was conceptualized and executed by Art-E Mediatech, a leading digital and Martech agency known for its storytelling-driven approach. From scripting the message to directing the film, the agency played a key role in turning everyday road struggles into a mass-relevant communication asset that resonates with Indian audiences.
Strengthening Awareness Around Road Safety
With India’s road traffic continuing to rise and accidents becoming a common concern, Dylect Dash Cams are positioned as a trusted solution that empowers drivers with evidence, accountability, and confidence on unpredictable roads. Through ‘Scam Ya Dash Cam’, the brand underscores its mission to make driving safer, smarter, and stress-free for Indian motorists.
Anuj Bhatia, Founder, Dylect, shared, “The campaign is deeply aligned with our mission to bring practical, tech-forward solutions to our customers. With this dash cam launch and awareness campaign, we hope to make roads safer for everyone and put an end to on-road scams and disputes, because the truth will always be recorded.”
Tejender Sharma, Co-Founder Art-E Mediatech, explained, “As a creative agency, our objective was to capture the raw tension every driver experiences when confronted with on-road scams. We wanted to bring alive that fear and sense of helplessness, amplify it against the false authority scammers often project, and create a narrative that feels both cinematic and real. In this storyline, the Dylect Dash Cam emerges as the natural hero — a protector that flips the power dynamic in seconds and empowers drivers with the truth.”
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