A senior company executive has stated that Zomato’s contentious 10-minute delivery service will not be live any time soon. Zomato Instant is a prominent player in the meal delivery market, and its founders would like to learn more about the company’s business plan.
“Zomato Instant is an extended pilot to iron out kinks,” said cofounder Mohit Gupta. CEO and creator of Zomato, a website that helps people find restaurants and order food delivery, Deepinder Goyal, faced a lot of backlash in April after he announced the company would begin offering 10-minute deliveries. Goyal defended the service, saying it was secure for its delivery partners.
So What’s the new fact? Now, the co-founder of Zomato, Mohit Gupta, said, “We understand our responsibility towards sustainability, safety, making sure the food quality is great, and also making sure we have a line of sight to profitability, as we start scaling this, which is why we are taking time in our pilot,”.
Mohit Gupta, said, “We are going to make sure we understand the business model really well and then scale up; the plan is in the extended pilot phase, and we have now scaled from two to six locations in Delhi NCR. A couple of locations are coming up in Bengaluru, too,”.
Zomato Instant was being rethought because the platform had failed to fulfill the time target for all purchases during its pilot in Gurgaon. “Shortage of delivery fleet and intense heat wave in the North, which has also led to the limited delivery workforce, are causing delivery delays of 15-20 minutes, unlike the 10-minute commitment offered by Zomato Instant,” said a person. “Besides, Instant does not have a separate delivery team yet.”
