Dubstep®, the fast-fashion consumer tech brand from the Nu Republic universe, has expanded its audio lineup with the launch of a new range of True Wireless (TWS) earbuds and portable wireless speakers. Designed for everyday, on-the-go use, the latest additions reflect Dubstep®’s play-first philosophy, blending accessibility, performance, and style for young, mobile consumers.
Abhay Deol Named Brand Ambassador
Alongside the product launch, Dubstep® announced Abhay Deol as its new brand ambassador. Known for his independent choices and deep association with music beyond cinema, Deol aligns closely with the brand’s bold, expressive, and culture-led identity. His association reinforces Dubstep®’s focus on individuality and self-expression as core elements of its consumer tech positioning.
New Product Lineup Targets Diverse Listening Preferences
The newly launched range includes the Dubstep® Buzz X7, Buzz X8, and Buzz X9 TWS earbuds, along with the Dubstep® Pop 1200 and Pop 1400 wireless speakers. Together, the lineup is designed to cater to a wide spectrum of listening needs, from long hours of daily use and casual entertainment to bass-heavy music and immersive audio experiences. Inspired by music, movement, and pop culture, Dubstep® continues to design products that integrate seamlessly into everyday lifestyles, particularly for Gen Z and young millennial audiences.
Dubstep® Buzz X7: Long Playtime with Enhanced Bass
The Dubstep® Buzz X7 offers up to 56 hours of total playtime and is powered by 13mm dynamic drivers paired with X-Bass technology for stronger low-end output. Equipped with Bluetooth v5.3 and Environmental Noise Cancellation (ENC), the earbuds are designed to deliver stable connectivity and clearer calling performance. The Buzz X7 is available at an introductory price of INR 699.
Dubstep® Buzz X8: Everyday Listening Made Simple
Focused on all-day usability, the Dubstep® Buzz X8 delivers up to 56 hours of playtime with 13mm dynamic drivers and ENC-enabled dual microphones. Bluetooth v5.3 connectivity, touch controls, and voice assistant support make it a practical choice for everyday listening. The introductory price of the Buzz X8 is set at INR 599.
Dubstep® Buzz X9: Bass-Forward Audio with Gaming Mode
For users who prefer a bass-centric sound profile, the Dubstep® Buzz X9 features 13mm dynamic drivers and delivers up to 60 hours of total playtime. The earbuds also include dual-mode functionality, allowing users to switch between music and gaming modes for an optimised listening experience. The Buzz X9 is priced at an introductory INR 599.
Dubstep® Pop 1400: Powerful, Room-Filling Sound
On the speaker side, the Dubstep® Pop 1400 Wireless Speaker delivers a 14W output through 52mm dynamic drivers, producing rich and room-filling audio. With up to 16 hours of playback and support for True Wireless Stereo (TWS) pairing, the speaker is designed for both indoor and outdoor use. The Pop 1400 is available at an introductory price of INR 699.
Dubstep® Pop 1200: Balanced Audio for Everyday Use
The Dubstep® Pop 1200 Wireless Speaker offers a 12W output with balanced sound and deep bass. Like its higher-powered sibling, it supports TWS pairing and provides up to 16 hours of playback on a single charge. The Pop 1200 is priced at an introductory INR 599.
Strengthening a Culture-Led Audio Ecosystem
This launch underscores Dubstep®’s continued focus on building a relevant and accessible audio ecosystem while deepening its cultural connection with young consumers who see technology as an extension of their lifestyle rather than just a utility. The brand has emerged as one of India’s fastest-growing fast-moving consumer tech players, adding over 10 million consumers to its ecosystem each year. Dubstep® products are available across leading platforms including Blinkit, Instamart, Zepto, Flipkart, Big Basket, and other major retail channels across India.
Leadership Quote
Commenting on the launch, Ujjwal Sarin, Founder, Nu Republic Universe which includes brands like Nu Republic®, Triphop® and now Dubstep®, said, “Dubstep® was built around the idea that technology should feel easy, expressive, and part of everyday life. This new audio range reflects how our audience listens to music today—across moments, moods, and settings. Bringing Abhay on board felt like a natural extension of that thinking.”
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