DailyObjects has reported a 2X growth in net revenue, reaching an Annual Revenue Run Rate (ARR) of ₹320 crore. The milestone marks a key inflection point for the design-led lifestyle tech brand as it continues its transformation from a niche phone case manufacturer into a diversified lifestyle accessories company.
The company has maintained approximately 100% year-on-year growth while operating with notable capital efficiency, having raised just about $12 million in total funding since its inception in 2012. Founded by Pankaj Garg and Saurav Adlakha, DailyObjects is now targeting EBITDA-positive performance by FY26, with projected net revenue expected to exceed ₹230 crore.
Design-Led Strategy Driving Category Expansion
At the core of DailyObjects’ growth trajectory is its design-first approach, where functionality and aesthetics converge across product categories spanning home, work, and travel. The brand has deepened its portfolio while prioritizing seamless everyday usability.
A strong emphasis on intellectual property development serves as its competitive moat, enabling premium positioning and differentiation in India’s increasingly crowded lifestyle tech accessories market.
Strengthening Omni-Channel Retail Presence
DailyObjects continues to expand its omni-channel footprint while maintaining control over brand experience. Approximately 70% of its sales are driven through owned channels, reflecting strong direct-to-consumer capabilities.
The company has launched 5–6 Exclusive Brand Outlets (EBOs) in the past six months, with each store contributing positively to both top and bottom lines from the first month of operations. The brand plans to double its presence across Exclusive Brand Outlets and Apple Authorised Reseller (APR) stores during the year, signaling an aggressive retail expansion strategy.
Growing Demand Beyond Metro Cities
A notable trend in the company’s growth story is rising demand from Tier 3 and Tier 4 cities, which now account for 35–40% of total demand. This shift highlights the expanding appetite for premium, design-focused lifestyle tech products among aspirational consumers across India’s non-metro markets.
Roadmap for Sustainable Growth
As DailyObjects enters its next growth phase, the focus remains on sustained product innovation, disciplined margin expansion, and structured retail scaling. With strong revenue momentum and operational efficiency, the company aims to transition into a profitable, long-term lifestyle tech player in India’s evolving consumer electronics ecosystem.
Leadership Quote
“Crossing ₹320 crore ARR marks a significant milestone in our journey to build a globally relevant lifestyle tech brand from India. Our focus remains on creating differentiated products anchored in design, functionality, and intellectual property while scaling responsibly across channels. As we move toward EBITDA positivity and expand our retail footprint, we are confident of sustaining strong growth and expect to reach approximately ₹400 crore ARR by FY27.” Said, Pankaj Garg, Founder & CEO of DailyObjects.
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