ControlZ, a premium renewed smartphone brand in India, has announced a special Independence Day campaign aimed at encouraging consumers to shift “From New to Renewed.” As part of the campaign, ControlZ smartphones will be delivered in limited-edition tricolour packaging, combining the spirit of Independence Day with the brand’s focus on renewed flagship smartphones.
Promoting Flagship Technology Through Renewed Devices
The campaign focuses on making premium smartphone technology more accessible amid rising smartphone prices. ControlZ is positioning renewed smartphones as an alternative for consumers looking to own flagship devices at a more accessible price while reducing electronic wastage.
Under the campaign theme of devices being “wrapped in the colours of freedom,” the company aims to highlight the benefits of choosing renewed technology over buying new devices.
Smartphones Renewed Component by Component
ControlZ says every device undergoes component-level renewal at its Renew Hub in Gurugram. The smartphones are restored and tested before being offered to customers.
The company backs its renewed devices with a 100% battery health guarantee, more than 300 quality checks and an 18-month warranty.
According to ControlZ, the objective is to provide consumers with an experience that retains the excitement of a new smartphone while extending the usable life of existing flagship devices.
A Focus on More Sustainable Smartphone Ownership
The campaign also highlights the environmental aspect of the renewed smartphone ecosystem. By extending the life of pre-owned flagship smartphones, ControlZ aims to reduce unnecessary device wastage while creating a more circular approach to consumer technology.
The company believes the renewed device market can contribute not only to more affordable access to premium technology but also to industry growth, employment and innovation around device refurbishment and restoration.
With its limited-edition Independence Day packaging, ControlZ is using the national celebration to reinforce its broader “From New to Renewed” message and encourage consumers to consider renewed smartphones as a mainstream alternative to buying new devices.
Leadership Comment
“The world designs its finest devices. The world builds them. Now the world will look to India to renew them,” said Yug Bhatia, Founder & CEO of ControlZ. “This is a new industry in the making — one that creates skilled jobs, sparks homegrown innovation, and gives millions of devices another life instead of another landfill. At our Renew Hub, renewal is precision engineering, built to world-class standards. Not a second-hand story — a statement of what India can master. To New Life.”
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