Contentstack, the leading composable digital experience platform (DXP) powered by the number one Enterprise Headless CMS, announced today the addition of native visual building capabilities to its platform. This groundbreaking enhancement, revealed at ContentCon Europe in London, aims to simplify and accelerate workflows for marketers by enabling real-time visualization of their content within a headless environment.
With this upgrade, marketers using Contentstack can now natively visualize
- Composability across different vendors (e.g., pulling content from a DAM and CMS)
- Personalization and audience impersonation
- Generative AI authoring
- Future iterations of their digital properties
This advancement is set to streamline how teams manage and execute digital experiences, providing a more intuitive approach to headless content management.
Addressing the Growing Need for Visualization in Headless CMS
As more organizations adopt Headless CMS technology and composable architectures to support the increasing demands of modern marketing, the ability for business users to visualize their work has become a necessity. Traditionally, the creation of digital experiences occurred in the back end, leading to a complex process of planning, trial, and error.
Contentstack’s Visual Builder addresses this challenge by offering a full suite of tools that allow marketers to create and see their work in real-time, across any persona or customer journey. The ability to visualize content and its performance is expected to significantly reduce production timelines and enhance precision in audience targeting.
A Complete Solution for Marketers and Developers
Neha Sampat, Founder and CEO of Contentstack, highlighted the broader impact of this new feature: “I love that we’re overcoming an obstacle for our customers. But what I love even more is how this capability combines with personalization, automation, and GenAI to be true to our North Star: The world’s best digital experiences run on Contentstack. We’re not focused on one-and-done capabilities. Instead, we work relentlessly toward complete solutions that allow brands – and the marketers and developers within them – to rise above the noise.”
The platform’s new capabilities extend beyond marketers. Developers and designers now have access to drag-and-drop functionality for building components and layouts, while maintaining critical design guardrails. This balance of flexibility and control ensures that a content author’s work will maintain visual consistency across all digital touchpoints.
Faster, Personalized Experiences at Scale
Conor Egan, VP of Product at Contentstack, added, “Now marketers can build and see what they’re doing, which will help them achieve the holy grail of personalized digital experiences at scale, faster. But this isn’t just a story about enabling marketers. The headless world rests on the shoulders of the modern developer and we’ve assembled the best tools and learning paths to make that happen.”
By streamlining how content is built and visualized, Contentstack’s Visual Builder empowers brands to create personalized digital experiences that can scale effortlessly.
Strengthening Contentstack’s Ecosystem
This announcement comes on the heels of other premium capabilities Contentstack has introduced to enhance personalization at scale:
- Contentstack Personalize: Direct integration of segmentation and testing engines into the CMS to resolve fragmented content production.
- Contentstack Brand Kit: Tailored to address the limitations of generic AI-generated content, ensuring it stays brand-aware.
- Contentstack Automate: A solution to operationalizing and repeating large volumes of personalized content.
Contentstack’s commitment to innovation extends further with its “no fail” promise. This includes the AI Accelerator program, which guarantees a fully deployed AI solution in 45 days or less, and Contentstack Academy, designed to equip both business and technical users with the necessary skills to build superior content organizations.
With these new visual building capabilities, Contentstack has once again demonstrated its leadership in the headless CMS space, setting the standard for how modern digital experiences are created. As brands strive to deliver more personalized, scalable content, Contentstack is providing the tools, support, and innovation required to rise above the competition.
Also read – Contentstack Expands Operations with New Office in Chennai
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