Contentstack, the leader in composable digital experience platforms (DXP), has announced its acquisition of Lytics, a pioneer in real-time customer data platforms (CDP). The integration brings powerful audience insights, content analytics, and advanced profile management capabilities to the Contentstack platform, enabling brands to deliver real-time, scalable personalization for both known and unknown users. This move positions Contentstack as a key player in the evolution of digital experience innovation, outpacing traditional headless CMS providers and legacy DXPs.
Contentstack Lytics
The acquisition enhances Contentstack’s platform by seamlessly merging its composable content management capabilities with Lytics’ expertise in actionable first-party data. Together, they enable major global brands like Kraft Heinz, Mondelez, Glassdoor, Universal Music Group, and Clorox to create hyper-personalized digital experiences.
Neha Sampat, founder and CEO of Contentstack, highlighted the strategic importance of the acquisition: “We’ve been on a decade-plus long journey to build the world’s best Composable DXP for brands – and data was the missing link. Truly personalized digital experiences require a marriage of scalable content management and actionable first-party data, wherever it lives, operating in real time. This is why combining Contentstack and Lytics makes so much sense for brands who are building the world’s best digital experiences.”
Expanding the Capabilities of Composable DXP
With the addition of Lytics, Contentstack addresses a critical gap in the digital experience ecosystem: the ability to capture, connect, and activate first-party data in real time. Lytics’ capabilities include:
- Real-time engagement data and audience insights for both known and unknown visitors.
- Out-of-the-box tools for creating audience profiles and segments.
- A data activation layer that enables users to analyze and utilize customer data instantly across multiple channels.
These capabilities complement Contentstack’s existing personalization engine and generative AI-powered content creation technologies introduced in June 2024, offering a complete solution for brands aiming to deliver next-generation digital personalization.
Leadership and Vision
Lytics co-founder James McDermott, now Contentstack’s Global Head of Data Products, emphasized the potential of this partnership: “We have solved a major problem for brands – capturing, connecting and enriching first-party data and making it actionable. Ultimately, the vision is to turn data into meaningful digital experiences, but that requires access to content. With Contentstack, we’re now delivering on that vision, with the world’s best Composable DXP.”
Since its founding in 2013, Lytics has been a trailblazer in the CDP category, recognized for its innovation by organizations like Adweek and Deloitte. Its composable and flexible approach aligns perfectly with Contentstack’s vision for the future of enterprise technology—one that emphasizes modularity, scalability, and adaptability.
Redefining the Future of Digital Experiences
The Contentstack-Lytics partnership signals the emergence of a new breed of DXP that empowers brands with unprecedented agility and choice. As businesses continue to prioritize real-time personalization and data-driven strategies, this collaboration sets a new standard for how digital experiences are created and delivered at scale.
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