Ceva, Inc. (NASDAQ: CEVA), a leading provider of silicon and software IP facilitating the seamless connection, sensing, and data inference capabilities of Smart Edge devices, has joined forces with India’s foremost audio and wearables brand, boAt (Imagine Marketing Limited). This strategic partnership aims to propel technological innovation within boAt’s upcoming range of lifestyle-centric consumer products, spanning TWS earbuds, neckbands, headphones, speakers, and smartwatches.
Encompassing a diverse array of Ceva’s cutting-edge connectivity, sensing, and inferencing technologies, the collaboration will see ‘boAt Labs,’ the in-house research and development team, harness these resources to craft high-quality products offering an unparalleled user experience at affordable price points. The inaugural product resulting from this collaboration is the Nirvana Eutopia Spatial Audio headphones, incorporating CEVA’s Bluetooth, Audio AI DSP, and the RealSpace® spatial audio software solution, complete with precise head tracking capabilities. Notably, these headphones mark boAt’s initial foray into spatial audio, elevating the auditory experience with dynamic head tracking. The Nirvana Eutopia headphones are slated for release in India during the first quarter of 2024.
Sameer Mehta, Co-founder, and CEO, Imagine Marketing Limited, boAt parent company, said, “boAt continues to raise the bar for high-quality audio products with premium features and attainable pricing, for our ever-expanding community of boAtheads. We’re constantly seeking the foremost technologies and innovations for our product roadmap and Ceva is a tremendous partner in this regard. Their broad portfolio of software, including audio, voice, and motion sensing technologies opens many opportunities to bring new features and capabilities to boAt products. We’re excited to build more innovative products for global markets through our close collaboration.”
Chad Lucien, Vice President and General Manager of the Sensors and Audio Business Unit at Ceva, stated: “boAt has developed deep industry expertise in both audio quality and designing iconic consumer wearables, enabling the company to become the #1 audio and wearable brand in India today, and the #2 worldwide by shipment volume*. With Ceva’s extensive experience working with world-leading consumer technology companies and powering billions of wearables and hearables to date, this partnership of two industry leaders simply makes sense. Together, we can conceive innovative products and use cases that leverage the best of our two companies and deliver an incredible audio and voice experiences across hearables, speakers, wearables and more.”
While boAt currently utilizes Bluetooth audio chipsets from various semiconductor suppliers, a significant portion of which relies on Ceva’s Bluetooth platforms and/or Audio AI DSPs, the collaboration takes this association further. Ceva and boAt will collaboratively select Bluetooth audio chipsets from Ceva licensees tailored for boAt product lines. Furthermore, the partnership will involve optimizing Ceva’s value-added software packages for these products, spanning TWS earbuds, neckbands, headphones, smart speakers, and smartwatches, thereby enhancing the overall technological sophistication of boAt’s consumer offerings.
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