HomeNewsCelebrating a Decade of Digital Innovation: myCAMS App Completes 10 Successful Years

Celebrating a Decade of Digital Innovation: myCAMS App Completes 10 Successful Years

Computer Age Management Services Limited (CAMS), India’s largest registrar and transfer agent of mutual funds, is proud to announce the completion of 10 successful years of its flagship mutual fund app, myCAMS. This unified portal, catering to investors across CAMS serviced mutual funds, has witnessed remarkable growth and success over the past decade.

Continued Growth and User Engagement

Despite the emergence of numerous fintech apps in the market, myCAMS remains a market leader, boasting a staggering 6.5 million registered users. With assets under management (AuM) amounting to Rs. 30,000 crore, myCAMS continues to register over 2000 new registrations daily, facilitating gross sales of Rs. 4,500 crore annually.

In the past year alone, the platform added 1 million new registered investors, solidifying its position as one of the top 3 apps in the mutual fund industry

Key Highlights Along the Journey

Throughout its journey, myCAMS has achieved several noteworthy milestones. These include recording 12,000 downloads in a single day, facilitating login sessions of 11.5 million in a month, and achieving gross sales of Rs. 2500 crore in a single month during the challenging times of the Covid pandemic. The app has also received numerous awards and recognitions as the Best Finance app in the industry.

Pioneering Innovation: Shaping the Future of Mutual Fund Management

In its early days, myCAMS introduced revolutionary features such as instant aggregated views of investors’ MF portfolios and folio opening with Aadhar-based eKYC. Over the years, the app evolved to offer transaction facilities across mutual funds serviced by CAMS, becoming the app’s unique selling proposition (USP). Subsequent enhancements, including intuitive user flows and innovative features like digiSIP, e-mandate, and one-click SIP renewal, further solidified its position as a preferred choice among investors.

A Testimony to Commitment: Insights from CAMS Limited

“myCAMS app was launched in 2014 when both digital and mobile apps were at a nascent stage in India. CAMS being at the forefront of leveraging technology and digitization, brought the unique convenience of aggregated view of the MF portfolio, through myCAMS. With growing adoption of digital, the app was soon noticed by MF retail investors for its convenience and ease of use. The app serves 19 million folios and Rs 7.5 lakh crore assets across 6.5 million registered users and has a high engagement index for transactions and portfolio review. We are thrilled to see the growth of myCAMS as an industry leading app in the last 10 years and take pride in our commitment to enhancing investor experience using innovation and technology” said Mr. Anuj Kumar, Managing Director of CAMS Limited.

Empowering Investors: The Future of Mutual Fund Management

myCAMS continues to redefine convenience in managing mutual fund investments, offering a comprehensive suite of services. From providing a holistic view of portfolios across 19 mutual funds to facilitating transactions, opening new folios, subscribing to NFOs, and managing SIPs, myCAMS remains committed to empowering investors in their financial journey.

As myCAMS celebrates a decade of digital excellence, it reaffirms its commitment to innovation, technology, and investor-centricity, paving the way for a brighter future in mutual fund management.

Also read – Dr. Ameet Patil, Founder & CEO of Ecobillz Private Limited, Full Interview

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Prateek Harshwal
Prateek Harshwalhttp://fyi9.com
Tech Journalist – Public Relations – Corporate Communications – Digital Marketing

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