In a major crossover moment for Indian pop culture, boAt, India’s No.1 audio and wearables brand, has launched a first-of-its-kind collaboration with the legendary anime franchise Naruto. This unique partnership sees the release of two of boAt’s most popular products—the Rockerz 460 Bluetooth Headphones and the Stone 350 Pro Portable Bluetooth Speaker—reimagined in exclusive Naruto-themed designs.
Catering to India’s growing Gen-Z anime fandom, the boAt x Naruto collection celebrates the enduring legacy of Naruto Uzumaki, Kakashi Hatake, and Itachi Uchiha. This release isn’t just about aesthetics—it’s a cultural moment, combining immersive audio performance with anime-inspired styling and fan-first activations across the country.
boAt Rockerz 460 Naruto Edition: Believe It. Hear It. Live It.
Designed for long binge sessions and seamless multitasking, the Rockerz 460 Naruto Edition packs 40mm dynamic drivers, boAt Signature Sound, and BEAST™ Mode for ultra-low latency—perfect for both anime intros and high-intensity gaming.
With Dual Pairing, ENx™ tech for crystal-clear calls, and up to 30 hours of battery life, these headphones are built for daily use. Sweat-resistant memory foam ear cushions and an adjustable headband ensure long-term comfort, whether you’re marathoning Shippuden or hustling through your day.
boAt Stone 350 Pro Naruto Edition: Party Like You’re in the Hidden Leaf
Compact yet powerful, the Stone 350 Pro Naruto Edition delivers 14W stereo output with punchy bass and RGB lights that pulse to your music. With Bluetooth v5.3, AUX and TF card support, and hands-free calling, it’s your all-in-one entertainment hub.
Whether you’re hosting a ramen-fueled watch party or hitting the gym, the speaker’s IPX5 water and sweat resistance and 12-hour battery life ensure it’s ready for anything—just like a true shinobi.
Beyond Devices: A Cultural Activation
This isn’t just another limited-edition drop—it’s a cultural movement. With events like the Ramen Rave at Kuuraku (Mumbai), Naruto Runs with Bombay on Foot, and Blinkit-exclusive instant deliveries, boAt is creating immersive experiences that bring anime and audio together like never before.
By partnering with top anime creators and Gen-Z influencers, boAt is also driving community engagement and sparking new conversations in India’s rapidly growing anime fandom.
Pricing and Availability
Both the boAt Rockerz 460 Naruto Edition and Stone 350 Pro Naruto Edition are priced at just INR 1,799 and are now available on boat-lifestyle.com and Blinkit for quick and easy access.
