boAt, India’s leading audio and wearables brand, is back with a bang this T20 season by renewing its association with cricket giants Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT). As the Official Audio Wearables Partner, boAt is blending its passion for sports and sound through an electrifying new campaign — ‘Real Se Bhi Clear’ — showcasing its Aavante Soundbar range.
Cricket Icons Amplify the Sound Experience
The campaign kicks off with a high-octane commercial featuring Virat Kohli, Liam Livingstone, and Krunal Pandya, bringing fans closer to the action through immersive, sound-led storytelling. The ad celebrates game-changing cricket moments amplified by the deep, cinematic audio experience boAt is known for.
Elevating Fan Engagement Beyond the Stadium
With this initiative, boAt reinforces its mission to deliver premium audio experiences that go beyond watching — fans can now feel every chant, cheer, and crack of the bat. The Aavante Soundbar range transforms home viewing into a stadium-like experience, blurring the line between real and virtual with powerful, room-filling sound.
A Sound-First Approach to Sports Marketing
Vedansh Kumar, Head of Brand Marketing at boAt, said, “At boAt, we don’t just build audio gear — we build moments. With the ‘Real Se Bhi Clear’ campaign and our continued partnership with RCB and GT, we’re making sure fans can feel every snick, every sledge, and every six as if they were right there in the stadium. We’re here to turn up the volume on fandom.”
Creative Backstory: Breaking the IPL Ad Mold
Conceptualized by Talented, the campaign flips the typical IPL advertising narrative. Instead of just visuals and star power, sound becomes the hero. Creative leads Reya Reji and Nasreen Talukdar explained, “With boAt’s audio legacy, we leaned into sonic storytelling and fan culture, reigniting the joy of sound-on cricket.”
Director’s Cut: Crafting a Sonic Legacy
Director Kunal Pardeshi added, “We weren’t just making a film for boAt, we were building a sound mnemonic that stays with cricket fans for eternity. Talented had already scripted a winner. Bringing the ‘tock-tock’ to life was hilarious and oddly satisfying. And Richard Illingworth in his ad debut? Absolute sport.”
boAt: Powering Passion with Performance
With this campaign and strategic partnership, boAt continues to solidify its position at the intersection of sports, tech, and fan engagement, ensuring that cricket fandom thrives not just on the pitch but in everyday life.
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