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boAt Strengthens Cricket Ties as Official Audio & Wearables Partner for RCB and GT

India’s leading audio and wearables brand, boAt, has reaffirmed its commitment to cricket by extending its partnership with T20 giants Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT) as their Official Audio & Wearables Partner for the upcoming season.

The collaboration aims to elevate the fan experience, ensuring that every chant, cheer, and moment of the T20 season is enjoyed with crystal-clear audio and cutting-edge wearable technology. By bringing sports and innovation together, boAt continues to cement its position at the intersection of technology and fandom.

boAt’s Vision for Sports & Fandom

Aman Gupta, Co-founder & CMO of boAt, emphasized the brand’s deep-rooted passion for sports and its growing relationship with cricket fans: “At boAt, we celebrate fandom in its truest form. Our partnership with RCB and GT is about enhancing the cricket experience, making every chant, every boundary, and every victory sound even better. We’re here to power the fan experience with the best in audio and wearables.”

Beyond Match Days: A 24/7 Fan Experience

This collaboration goes beyond the stadium, as boAt’s cutting-edge smartwatches, earbuds, and headphones enable fans to stay connected to the game anytime, anywhere. Whether it’s tracking fitness inspired by cricket idols or tuning in to match-day playlists, boAt continues to blend lifestyle, technology, and sports seamlessly.

As the T20 season kicks off, boAt promises to make every moment louder, every emotion stronger, and every match unforgettable for cricket lovers across the country.

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Prateek Harshwal
Prateek Harshwal
Tech Journalist – Public Relations – Corporate Communications – Digital Marketing

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