boAt, a prominent consumer electronics brand in India, has officially disclosed a collaboration with the Shoobhi Foundation, a recognized non-governmental organization (NGO) devoted to social causes. The primary objective of this partnership is to contribute to the provision of clean and safe drinking water to the public and communities throughout Delhi NCR. This philanthropic initiative falls within the framework of boAt’s Corporate Social Responsibility (CSR) efforts, showcasing the brand’s dedication to giving back to the community and fostering a positive impact on society.
In the context of this alliance, boAt commits financial support to the Shoobhi Foundation, empowering them to make clean and safe drinking water easily accessible to the public. Wahter, a contemporary and popular water brand, will play a pivotal role in this endeavor by serving as an expert and knowledge partner, emphasizing the significance of hydration. Additionally, Wahter will act as a distribution partner, supplying clean and safe drinking water in recyclable bottles to communities through specially designed carts and strollers.
Wahter, backed by certifications from industry authorities, proudly holds accreditations such as FSSAI, ISO, and other quality assurances, underscoring their steadfast commitment to delivering the purest form of hydration.
Aman Gupta, Co-founder & CMO of boAt said, “At boAt, we believe in the power of community and are committed to making a positive impact on the lives of those around us. Access to clean drinking water is a fundamental human right, and we are proud to partner with Shoobhi Foundation to address this critical need in our own backyard. Together, we aim to make a tangible difference in the lives of countless individuals by providing them with readily available clean and safe drinking water.”
Shoobhi Foundation shared their enthusiasm for collaborating with boAt on this impactful initiative stating, “We are thrilled to collaborate with boAt on this impactful initiative. Their dedication to social responsibility and commitment to community well-being perfectly aligns with our mission. This partnership will enable us to significantly expand our reach and provide clean drinking water to a wider range of communities across Delhi NCR. We are confident that this collaboration will have a lasting positive impact on the lives of countless individuals.”
Amitt Nenwani, Co-founder of Wahter, offered his perspective on the collaboration, “boAt is leading a movement to redefine corporate social responsibility through Shoobhi Foundation. We are excited to be part of this Wahter revolution. This partnership transcends bottles; it’s about breaking barriers and making a bold statement that clean water is a right, not a privilege.”
This initiative underscores the unswerving commitment of both boAt and the Shoobhi Foundation to social responsibility, illustrating their dedication to enhancing the well-being of communities in need. By providing access to clean and safe drinking water, the partnership aims to address a critical public health issue and promote the overall well-being of residents in Delhi NCR.
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