boAt, India’s leading audio and wearable tech brand, has announced a strategic partnership with Antara Senior Care, a part of the $5Bn Max Group, to bring customized, technology-driven solutions to senior citizens. The collaboration aims to enhance health, safety, and overall quality of life for seniors by combining boAt’s expertise in wearable and audio technology with Antara’s deep understanding of senior care needs.
Transforming Senior Care with Customized Tech Solutions
Antara’s AGEasy platform is dedicated to improving the quality of life for seniors, tackling key concerns such as joint pain, respiratory rehabilitation, and fall-risk management. As part of the partnership, boAt will develop and manufacture smart devices tailored to address these challenges.
The new product line will feature fall detection and alerts, emergency response systems, SOS alerts, and location tracking, ensuring immediate assistance when needed. Seniors will also benefit from real-time health tracking for vital signs such as heart rate, SpO2 levels, and sleep patterns, allowing family members and caregivers to monitor their well-being remotely. Additionally, advanced hearing solutions will provide improved accessibility and comfort for those with hearing impairments.
Driving Innovation in Senior Care
This collaboration is a first-of-its-kind initiative that brings together boAt’s cutting-edge technology and Antara’s senior care expertise. The goal is to empower seniors with smart solutions that help them stay safer, healthier, and more independent.
By integrating innovative technology into daily senior care routines, this partnership sets new standards in India’s senior wellness sector, ensuring ease of use, real-time monitoring, and enhanced safety.
A Shared Vision for the Future
With India’s aging population growing rapidly, the need for senior-friendly technology has never been greater. boAt and Antara are committed to redefining how technology supports, connects, and empowers seniors, ensuring they lead active and independent lives.
Both brands share a common mission: to promote a healthier, safer, and more active lifestyle for senior citizens. By leveraging their strengths, they aim to deliver impactful solutions that cater to the evolving needs of India’s senior population, making aging a more comfortable and secure experience.
On the partnership, Sameer Mehta, Co-founder and CEO of boAt, said, “This collaboration highlights our commitment to using technology to create meaningful impact. We’re thrilled to develop products that not only enhance the health and safety of seniors but also provide their families with peace of mind.”
Ishaan Khanna, CEO of Antara Assisted Care Services shared, “Our mission has always been to empower seniors with solutions that ensure safety, security, and well-being. By collaborating with boAt, we are taking a crucial step forward in integrating advanced technology with senior care. Our goal is to create smart solutions that are intuitive, reliable, and tailored to the unique needs of older adults. We believe that technology should not be a barrier but a bridge to a more secure and independent lifestyle for seniors. Through this partnership, we aim to provide tools that not only offer health monitoring and emergency support but also encourage connectivity, engagement, and an improved quality of life.”
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