boAt, India’s leading audio and wearable brand, has announced an exciting partnership with Marvel Entertainment for the movie “Deadpool & Wolverine.” To celebrate this collaboration, boAt has launched the exclusive Deadpool Edition Airdopes Alpha. This launch is part of boAt’s innovative “Go Crazy” marketing campaign, designed to tap into the movie’s hype and resonate with Deadpool’s outrageous personality.
“Go Crazy” Campaign: A Playful Twist
The “Go Crazy” campaign kicks off with a humorous twist. boAt’s co-founder and CMO, Aman Gupta, discovers his car vandalized by his own marketing team, inspired by his directive to “Go Crazy for the campaign.” This playful incident sets the stage for videos highlighting the campaign’s fun and quirky elements.
Star-Studded Promotional Videos
The campaign features three entertaining videos starring prominent personalities: Indian actor and producer Tusshar Kapoor, Tajikistani playback singer, boxer, and social media influencer Abdu Rozik, and Indian actor and producer Mukesh Rishi, renowned as Bulla. Each brings their unique style to unveil the Airdopes Alpha edition. Emulating Deadpool’s irreverent spirit, these videos break the fourth wall, injecting humor and a hint of madness into the narrative.
- Mukesh Rishi (Bulla): In the first video, he unboxes the Airdopes Alpha Deadpool edition in his characteristic rhyming style.
- Abdu Rozik: The second video showcases Rozik boxing in the ring, competing for the coveted Airdopes Alpha.
- Tusshar Kapoor: In the third video, Kapoor promotes the limited edition Airdopes Alpha in his iconic character style.
Offline Campaign: Metro Line Posters
The campaign extends offline with contextual posters strategically placed along select Metro Lines of the DMRC metro. These posters, infused with Deadpool’s distinctive quirkiness, aim to entertain commuters and build anticipation around the product launch. One standout poster humorously reads, “Listening to gossip isn’t cool, but these Airdopes are.”
Aman Gupta, Co-founder & CMO of boAt, expressed his enthusiasm about the partnership: “We are thrilled to collaborate with Marvel’s ‘Deadpool & Wolverine’ movie. This perfectly aligns with our brand’s commitment to creativity and innovation. We look forward to delivering a blend of humor and superior audio quality to our customers through this exciting campaign and product.”
Pricing and Availability of Deadpool Edition Airdopes Alpha
The latest edition Airdopes will be exclusively available on Flipkart and the boAt website at a special price of INR 999. This limited-edition product promises to resonate strongly with Deadpool fans, offering them a unique and immersive audio experience.
boAt and Marvel Entertainment’s partnership is set to create a buzz in the audio market, combining the iconic Deadpool character with boAt’s innovative audio technology to deliver an exceptional and entertaining product.
Also read – India’s Most Affordable Smart Ring Launched: boAt Smart Ring Active to Revolutionize Smart Tech
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