boAt, ranked as the world’s No. 3 audio company (IDC, CY 2024), has expanded its retail presence in the UAE through a partnership with Lulu Hypermarket. The move strengthens boAt’s regional footprint and enhances accessibility to its audio and lifestyle products across key cities.
The brand’s products are now available at multiple Lulu locations, including Lulu Hypermarket Barsha, DSO Al Wahda, Khalidiya, and other major outlets across Dubai, Abu Dhabi, and Sharjah.
Wider Access to boAt’s Audio and Lifestyle Portfolio
With this retail expansion, consumers in the UAE can access boAt’s popular product categories, including True Wireless Stereo (TWS) earbuds, portable speakers, and headphones. The lineup also features the brand’s premium audio range, Nirvana, designed for users seeking refined aesthetics and immersive sound performance.
In addition to audio products, boAt’s charging solutions, including power banks, will also be available in Lulu Hypermarkets, offering a broader ecosystem of lifestyle tech accessories under one retail umbrella.
Strengthening Global Expansion Strategy
boAt has already established a presence across online and offline channels in the UAE. Its entry into Lulu Hypermarkets marks a significant milestone in scaling its brick-and-mortar retail visibility within the region.
The expansion aligns with boAt’s broader vision of positioning itself as a global lifestyle audio brand, while enabling customers to experience its design-led products firsthand across major retail touchpoints.
Leadership Quotes
Commenting on the partnership, Gaurav Nayyar, CEO of boAt, said, “boAt has always been about making world-class audio experiences accessible and stylish. Our presence at Lulu Hypermarkets is another step towards deepening our connection with UAE consumers and expanding our offline reach through trusted retail partners. The UAE continues to be a key international market for us, and we’re thrilled to strengthen our footprint here.”
Mr. Mujeeb Rehiman, Director—Buying, Lulu Group International, added, “We’re delighted to welcome boAt to Lulu Hypermarkets. The brand’s youthful energy and innovation perfectly complement our mission to offer the best global products to our shoppers. With boAt now available across our outlets, UAE consumers can easily access one of the world’s most loved audio brands.”
By leveraging Lulu’s extensive retail network, boAt aims to deepen brand engagement and strengthen its presence in one of the Middle East’s key consumer electronics markets.
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