With the festive season approaching and consumers on the lookout for the perfect gifts for their loved ones, India’s leading wearables brand, boAt (Imagine Marketing), has unveiled its latest collection of premium smartwatches. This new lineup, named boAt Enigma, introduces consumers to a range of innovative smartwatch designs that are truly groundbreaking. Moreover, these smartwatches offer advanced health and wellness tracking features, delivering a comprehensive and immersive user experience.
Aman Gupta, Co-founder & CMO of boAt, expressed, “With the launch of ‘Enigma,’ boAt ascends into the world of luxury smartwatches, exemplifying our commitment to seamlessly blending style and cutting-edge technology, signifying our entry into the premium wearables market.”
The Enigma collection by boAt – Enigma X500, Enigma X600, Enigma Z30, and Enigma R32
The ‘Enigma’ collection debuts with four distinct products: Enigma X500, Enigma X600, Enigma Z30, and Enigma R32. Each variant boasts a unique appearance and functionality, along with a variety of dial and strap choices, giving consumers a wide range of style options. Emphasizing design as a core element of the collection, these smart wearables feature iconic bezel designs. For instance, the ‘Compass’ bezel on the Enigma X500 and the ‘Time Elapsed’ bezel on the Enigma Z30 draw inspiration from watches by renowned legacy brands while establishing a league of their own. The Enigma R32, tailored for women, includes a fine metal mesh strap and comes in three elegant colorways: Antique Gold Finish, Heirloom Silver Finish, and Gold and Diamond Studded finish.
Features
The boAt Enigma smartwatches offer an array of noteworthy features, including AMOLED Displays, Bluetooth Calling, and comprehensive Health and Wellness Tracking encompassing Heart Rate, Blood Oxygen, and Sleep Monitoring. With an IP67 rating for Dust, Sweat, and Splash resistance, as well as stainless-steel straps, these luxury watches also incorporate convenient quality-of-life features such as Notifications, Find My Phone, Camera and Music Controls, Voice Assistant, multiple Sports Modes, and more. Additionally, the watches provide access to over 100 meticulously Curated Cloud-Based Watch Faces, allowing for personalization.
Pricing and availability
Starting from September 15th, the Enigma smartwatches will be available on Amazon, Flipkart, and select stores. Prices for these watches will begin at INR 3499 and go up to INR 4299, all backed by a 1-year warranty. This launch promises to offer consumers a blend of style, innovation, and functionality in the world of smartwatches.
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