In a groundbreaking move, boAt, India’s pride and the world’s second-largest audio wearable brand, has announced a strategic partnership with Bollywood superstar Ranveer Singh. Notably, Singh has not only joined the boAt family but has also invested an undisclosed amount in the company, emerging as a key stakeholder in its future.
A Dynamic Alliance Transcending Endorsements
This alliance goes beyond conventional brand endorsements, tapping into Ranveer Singh’s entrepreneurial spirit and profound understanding of Gen Z and millennial audio preferences. His investment in boAt signifies a strong belief in the brand’s vision, propelling its growth trajectory in India and globally.
Aman Gupta, Co-founder, and CMO of boAt, emphasized the alignment of values, stating, “Ranveer’s infectious energy and passion for music resonate perfectly with boAt’s core values. His investment and strategic involvement validate our mission to revolutionize the audio experience in India. Together, we’ll push boundaries, redefine sound, and create a community that thrives on passion and innovation.”
Ranveer Singh’s Excitement and Commitment to Revolutionize Sound
Known for his electrifying performances and impeccable style, Ranveer Singh expressed his excitement about the partnership, highlighting boAt’s commitment to best-in-class sound and youth connect. Singh’s investment is not merely financial but a commitment to co-create a revolution in the audio industry.
Singh stated, “boAt’s commitment to best-in-class sound and youth connect resonates deeply with me. Investing in their journey is more than just a financial decision; it’s about co-creating a revolution. Get ready for boAt to amplify the sound of India like never before!”
A New Era for boAt with Ranveer Singh On Board
This partnership signifies a new era for boAt, solidifying its position as a brand embracing cutting-edge technology while championing youth culture and audacious dreams. With Ranveer Singh on board, boAt aims to turn up the volume and rewrite the future of sound in India.
Ranveer Singh’s Pivotal Role in ‘Nirvana Series’ Campaign
The collaboration sets the stage for Ranveer Singh’s pivotal role in boAt’s upcoming campaign for the ‘Nirvana series,’ boAt’s sub-brand offering premium and superior audio products, including TWS and headphones crafted for the ultimate listening experience.
Teasing the campaign titled ‘Lost in Nirvana,’ the 360-degree campaign captures the euphoric state of immersing oneself in the enchanting soundscape delivered by boAt’s Nirvana range. The campaign features Ranveer Singh in a never-before-seen avatar, leading viewers on a sonic odyssey.
Unlocking the #NirvanaByboAt Experience
The ‘Lost in Nirvana’ campaign unfolds through captivating ad films, inviting audiences to experience the exceptional features of the Nirvana range, including an impressive 120 hours of battery life, boAt signature sound, and cutting-edge Active Noise Cancelling technology.
boAtheads are encouraged to get ready to lose themselves in the #NirvanaByboAt experience with Ranveer Singh at the helm, promising a sonic journey like never before.
Also read – boAt Airdopes 91 TWS Earbuds introduced with an Incredible 45-Hour Battery Life
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