In a refreshing spin on typical holiday marketing, India’s leading audio and wearables brand boAt has teamed up with quick-commerce giant Blinkit to launch a cheeky and cleverly crafted Mother’s Day campaign targeting Gen Z. The message? A filtered throwback photo on Instagram just doesn’t cut it anymore.
Satish Ray Headlines a PSA with a Twist
At the heart of the campaign is content creator Satish Ray, known for his razor-sharp humor, who delivers a biting Public Service Announcement that pokes fun at the performative nature of social media appreciation. With his signature satirical edge, Ray calls out the tendency of young adults to rely on curated posts and vague captions as their annual tribute to mothers, urging them instead to show real appreciation with real gifts.
Smart Gifting with the boAt Enigma Series and Blinkit Delivery
The campaign smartly integrates the boAt Enigma smartwatch series as the go-to gift solution for Mother’s Day stylish, functional, and thoughtful. To complement the offering, Blinkit steps in with its hallmark lightning-fast delivery service, ensuring even procrastinators can score meaningful points with mom no pre-planning required.
Humor Meets Real Talk in boAt’s Gen Z Push
By combining humor with a dose of real talk, the campaign pushes young consumers to rethink how they express gratitude to the women who raised them. With Blinkit’s rapid delivery capabilities and boAt’s trendy, tech-forward product line, the partnership presents an easy, effective way to turn intention into action.
Available Now Across Platforms
The campaign video is live now on YouTube and across social media channels, blending boAt’s youth-oriented brand voice with Blinkit’s logistical prowess. The limited-time collection is available for purchase exclusively through Blinkit, just in time for Mother’s Day.
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