India, a land characterized by its diversity, dynamism, and boundless energy, has left an indelible mark on the global stage through its innovation, creativity, and strong work ethic. Demonstrating the spirit of contemporary and new India, boAt, India’s top audio and wearables brand, embodies the essence of ‘MADE IN. BY. and FOR INDIA’. The indigenous brand has not only revolutionized the Indian electronics industry but has also achieved a significant milestone by producing more than 2.5 crore audio and wearable devices within the country.
The ‘Made in India’ initiative holds paramount importance for domestic brands like boAt, aiming to contribute to the national economy and generate employment opportunities. The brand’s objective is to contribute to a self-sustaining India through carefully curated products. With over 70% of their wearables and audio devices being manufactured locally, boAt has emerged as a trailblazer in fostering an ‘AatmaNirbhar Bharat’. The brand’s success is a result of a combination of factors, including governmental initiatives such as Make in India and Startup India schemes, which have provided impetus for local brands to flourish.
The ‘Rock’In India’ campaign serves as a testament to boAt’s commitment to the ‘Make in India’ ethos, while infusing innovation into audio and wearable products. Simultaneously, it embraces values that mirror the nation’s growth. The campaign, launched by boAt, celebrates India’s affinity for the brand. The unique campaign concept highlights the collective effort behind this achievement by bringing its contributors to the forefront – quite literally. The campaign features boAt employees and devoted customers (boAtheads) across India on digital billboards. This approach underscores the brand’s essence of being ‘Made in India, By Indians, and For Indians’. The creative campaign design showcases a montage of individuals working behind the scenes, expressing their loyalty and support for the brand. boAt’s gesture stands as a tribute to the trust and contributions of everyday Indians, elevating boAt as a symbol of diligence, accomplishment, and self-sufficiency.
Sameer Mehta, Co-founder, and CEO of boAt, said, “boAt has proven naysayers wrong by successfully undertaking the design, engineering, and manufacturing of audio and wearables in India. The Rock’In India campaign by boAt is an ode to India and a salute to everyone who has made us synonymous with the ‘Made in India’ spirit. It applauds the dedication and support in making boAt a symbol of excellence in the ‘Made in India’ sector.”
“boAt’s success story is grounded in its commitment to the Indian community and culture. The brand has extended its commitment to listening to the needs of its customers and designing a product that caters to Indian audiences. boAt’s journey has set an example and inspired many businesses to thrive, excel and will continue to inspire success stories for years to come.” He added.
boAt has also generated over 6000 job opportunities
In addition to its substantial impact on local communities, boAt has also generated over 6000 job opportunities, contributing to the nation’s economic growth and development. The brand’s continued focus on catering to different segments of Indian consumers through continuous innovation fuels its growth. The in-house, well-equipped R&D department (boAt Labs), collaborating with global tech leaders like Qualcomm, Dirac, Dolby, and Alexa, plays a pivotal role in research and development.
boAt’s reputation has been further cemented by being recognized as the most trusted brand in India’s consumer electronics segment, as per the TRA Brand Trust Report of 2023. The brand’s unwavering commitment to consumer satisfaction and its innovative product range have earned it a special place in the hearts of Indians.
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