boAt, India’s leading audio wearables brand, proudly announced today that it has surpassed the 5-crore mark in ‘Made in India’ products. This remarkable achievement highlights boAt’s steadfast dedication to the ‘Make in India’ initiative and its significant contribution to the nation’s economic growth.
boAt has been a driving force behind the growth of domestic manufacturing, consistently investing in building a strong production ecosystem within India. Currently, the brand manufactures an impressive 70-75% of its audio and smart wearable products in the country, demonstrating its belief in the strength and potential of Indian manufacturing. A key factor in this success has been boAt’s joint venture with Dixon Technologies, known as Califonix. This collaboration has been instrumental in scaling up production, creating new job opportunities, and optimizing the supply chain, all while reducing lead times and enhancing product quality.
In addition to manufacturing, boAt has made significant strides in localizing research and development (R&D). The company established boAt Labs, an innovation center in India where a team of engineers and designers work to create cutting-edge products tailored specifically for the Indian market. This focus on local design and engineering has been a crucial element of boAt’s success, allowing the brand to deliver products that resonate deeply with Indian consumers.
boAt Labs has also formed strategic partnerships with global technology leaders, including Google Inc., Qualcomm, Dolby, CEVA, and Mimi Hearing Technologies. These collaborations enable boAt to leverage advanced technology and expertise to develop superior audio products, ensuring the brand remains at the forefront of innovation and continues to provide exceptional listening experiences to its customers.
Design and engineering are central to boAt’s operations, with the company harnessing India’s rich talent pool and technological expertise. By focusing on local design and engineering, boAt not only nurtures homegrown talent but also ensures that its products meet the unique needs of the Indian market, maintaining the highest quality standards.
Sameer Mehta, Co-founder and CEO of boAt, expressed his pride in the company’s achievement, stating, “Crossing the 5-crore mark in Made in India products is a momentous occasion for boAt. It reflects our unwavering commitment to the ‘Make in India’ initiative and our confidence in the capabilities of Indian manufacturing. We are proud to contribute to the nation’s economic growth and create employment opportunities. This achievement is a testament to the hard work and dedication of our team, partners, and the entire boAtHead family.”
Looking forward, boAt remains committed to its vision of becoming a global Indian brand. The company plans to continue investing in research and development, expanding its manufacturing footprint, and creating innovative products that will delight consumers both in India and around the world.
Also read – boAt Airdopes ProGear Launched: Innovative Open-Ear Wearable Stereo Earbuds
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