Atomberg Technologies, a prominent manufacturer of energy-efficient home appliances, has chosen Salesforce, the global CRM leader, to elevate the home appliance industry by creating personalized, connected experiences that enhance customer excellence and loyalty.
Leveraging Salesforce Field Service, Atomberg aims to enhance on-site service, empowering its frontline workers to establish trusted support in the field. This integration with back-end operations streamlines customer service, enhances efficiency, and simplifies task scheduling. These improvements will boost productivity, foster collaboration, and allow Atomberg to focus on high-value activities, ultimately delivering delightful and consistent customer experiences.
As one of the country’s fastest-growing appliance companies, Atomberg is pioneering the industry with its blend of thoughtful designs and cutting-edge digital innovations. With a wide-reaching presence and a network of over 350 service centers spanning multiple Indian cities, Atomberg’s product portfolio includes fans, mixer grinders, and smart locks.
Arindam Paul, Chief Business Officer at Atomberg, expressed excitement about the partnership with Salesforce, “At Atomberg, we recognize the importance of leveraging technology to transform the way our customers interact with their homes and the appliances within them. We’re excited to partner with Salesforce to empower consumers with smart and energy-efficient home appliances that not only simplify their lives but also contribute to a greener and more sustainable future. By harnessing the power of Salesforce CRM, we can create a 360-degree view of customers and enhance and deliver seamless and personalized customer experiences, ensuring their homes are efficient, connected, and environmentally conscious. Our collaboration is driven by the shared vision of making homes smarter, more sustainable, and truly tailored to the needs and preferences of each individual. Together, we’re shaping the future of home appliances and revolutionizing the way we live, one smart device at a time.”
Arun Parameswaran, Managing Director – Sales at Salesforce India, highlighted, “Technological advancements, changing consumer expectations, and sustainability concerns, are leading the industry to evolve rapidly. This has led the players in the industry to embrace innovation and preempt customer needs. We are delighted to contribute towards Atomberg’s journey in enhancing customer excellence and enabling intelligent and sustainable lifestyles, with technology.”
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