ASUS announced that Interbrand has named ASUS the Best Global Taiwan Brand for 2022. This is the ninth year that ASUS has been recognized as the most valuable global brand in Taiwan. Brand value for ASUS in 2022 was US$2.163 billion dollars, an increase of 16% compared to the previous year.
“Even though the prevailing environment brought severe challenges, the ASUS team achieved an outstanding performance. It is an honor to be recognized by Interbrand as Taiwan’s most valuable global brand for the ninth time,” said ASUS co-CEO S.Y. Hsu.
ASUS co-CEO Samson Hu added, “The epidemic has changed people’s lives and consumption patterns while also creating new business opportunities, ASUS actively captures user needs, designs and develops to lead market trends, and continues to move towards becoming a leading technology innovation company that is highly respected by the new digital generation.”
The Best Taiwan Global Brands survey is organized by the Industrial Development Bureau of the Taiwan Ministry of Economic Affairs. Interbrand, the world’s leading brand consultancy, is commissioned to conduct the survey, evaluating and ranking brands based on brand awareness, customer loyalty, financial performance, and management strategies. Interbrand uses the survey data to identify the Taiwanese companies with the highest brand value.
ASUS achieved outstanding performance in multiple areas, according to the survey. This included the establishment of a cross-expert committee, management of the brand image across ASUS’ product lines, and enrichment of its corporate culture and communications. In addition, ASUS has vigorously promoted innovation through collaborations with external industry-academic partners such as National Taiwan University.
ASUS is committed to upholding its mission of searching for incredible innovations that create the most ubiquitous, intelligent, heartfelt, and joyful smart life for everyone. This year, the company strengthened its emotional resonance with the next generation of consumers through collaboration with artists such as Philip Colbert and Steven Harrington, and also arranging a variety of activities for the creative community.
The Interbrand recognition is but the latest addition to a long list of global accolades that ASUS has received in 2022. Other awards include:
- Fortune “World’s Most Admired Company” (seventh year)
- Forbes “World’s Best Employer” (third consecutive year) and Forbes “Global 2000”
- 32 iF Product Design Awards
- 39 Red Dot Design Awards and 9 Red Dot Brands & Communication Design Awards
- 17 Good Design Awards
