Asian Footwear has partnered with Salesforce to unify customer data across its physical and digital channels and enable more personalised, AI-driven customer engagement. Announced on October 15, 2026, the collaboration is part of the footwear brand’s broader strategy to become an agentic enterprise.
Through the partnership, Asian Footwear aims to build a unified view of its customers, helping teams access relevant information across marketing, commerce and customer service. The initiative is designed to support faster responses, more personalised interactions and the company’s next phase of growth.
Asian Footwear’s Expanding Retail Presence Drives Digital Transformation
Asian Footwear operates more than 100 exclusive brand outlets and works with over 30,000 retail partners across India. Its operations span manufacturing, retail, e-commerce and online marketplaces.
As the business expands, the volume and complexity of customer interactions have increased. The company is using Salesforce to bring together millions of customer records and establish a real-time, 360-degree view of customers across its business operations.
Salesforce Data 360 Connects Customer Interactions
Using Salesforce Data 360, Asian Footwear is bringing customer information from exclusive brand outlets, its website, marketplaces and offline sales into unified customer profiles.
The integration is intended to help teams understand customer interactions across channels rather than treating each interaction separately. By connecting online and offline touchpoints, the company aims to create a consistent view of customer activity and improve engagement.
Marketing Cloud Enables Personalised Customer Outreach
Asian Footwear is using Salesforce Marketing Cloud to reconnect with previous shoppers and recover abandoned shopping carts. The platform allows the company to use customer context to deliver more timely and relevant communications.
This approach marks a shift from broad marketing messages towards personalised outreach based on customer interactions, helping the company engage shoppers across its digital channels.
Service Cloud Unifies Customer Support Channels
With Salesforce Service Cloud, Asian Footwear has brought customer interactions across chat, email, social media and telephony into a single view. This gives service teams access to customer context across different stages of the customer journey.
The company’s website chatbot, powered by Salesforce, already handles a significant share of customer queries. According to the announcement, this helps speed up responses while allowing customer service teams to focus on more complex requests.
Slack and Agentforce to Support Further Automation
Asian Footwear is also using Slack to connect its technology, design and operations teams, with plans to extend its use across the organisation.
The company is exploring Salesforce Agentforce and Rich Communications Services (RCS) to introduce greater intelligence and automation into customer and employee workflows. These initiatives are part of its broader effort to connect teams and improve operational efficiency.
Digital Transformation Extends Across the Footwear Value Chain
Asian Footwear’s technology investments extend beyond customer engagement. The company is working across data, AI and digital platforms covering products, inventory, manufacturing, distribution, retail and digital commerce.
By connecting these systems, Asian Footwear aims to create a foundation for wider use of AI and automation. The company expects this approach to help teams make faster, better-informed decisions while supporting more seamless customer experiences.
Leadership Comments
Ashish Prakash, CTO, Asian Footwear, said “At Asian Footwear, we see technology not simply as an enabler of the business, but as a core part of how we build and scale the business. We operate across manufacturing, distribution, retail and digital commerce, which creates enormous amounts of data and customer interactions. Our focus is on connecting that data and turning it into intelligence that can be acted upon in real time.
Our collaboration with Salesforce is an important part of that journey. By bringing customer data, marketing and service onto a connected platform, we can create a much stronger foundation for personalised engagement and AI-led experiences. At the same time, we are building our own AI and data capabilities across the organisation. Our long-term vision is to create an intelligent, increasingly agentic organisation where AI can help our teams make better decisions, automate repetitive work and serve customers more effectively.”
Aditi Sharma, Vice President, Consumer and Manufacturing Industry Segment, Salesforce India, said “The next era of retail will not be won by reach alone, but by relevance at scale. Every interaction, whether in a store, online or through customer service—creates valuable context. The competitive advantage lies in turning that context into action. With Salesforce, Asian Footwear is connecting data across the customer journey and building a foundation for trusted AI. This is more than a technology transformation; it is a new operating model for growth, where data, AI and people work together to anticipate customer needs, remove friction and build enduring relationships.”
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