Apple TV+ has taken a strategic step in its marketing approach by following a page out of Netflix’s playbook. In a surprising move, Apple decided to post the entire first episode of its new science fiction series, Silo, on Twitter. This innovative tactic aims to attract potential viewers who may have been hesitant to try out the series due to their unfamiliarity with the Apple TV+ platform.
Twitter, now under the management of Elon Musk, has been providing various benefits to its Blue subscribers, including the ability to share longer videos. By leveraging this feature, Apple has capitalized on the opportunity to showcase its content directly on the popular social media platform. This move enables curious individuals to easily access and watch the full first episode of Silo, fostering interest and engagement.
Acknowledging Apple’s marketing strategy
Elon Musk took to Twitter to comment on the development. In his tweet, he commended Apple’s decision, stating, “Watch the entire first episode on this platform. Great move by Apple! Note, you can Airplay from your iPhone to TV to watch on a big screen.”
To further entice potential viewers, Apple is running a promotional campaign alongside the Twitter post. Viewers who watch the first episode on Twitter have the opportunity to receive a complimentary one-month subscription to Apple TV+. This promotion provides a fantastic chance for individuals to experience the service and determine if it aligns with their preferences.
By combining effective marketing techniques, such as leveraging a popular social media platform and offering incentives, Apple TV+ aims to increase its user base and compete more effectively with other digital content platforms like Netflix and Disney+.
