Apple has been a strong supporter of the LGBTQ+ community and has released special Pride Edition products in the past. The new Sport Band design sounds like a beautiful and meaningful way to show support for the movement, and the inclusion of additional colors to represent diverse communities is a great touch. It’s important for companies to use their platforms to promote equality and social justice.
Apple has released a new Pride Edition Sport Band, featuring the original pride flag rainbow colors and five additional colors representing marginalized communities. The band comes in 41mm and 45mm sizes, and is compatible with Apple Watch Series 3 and later. A new Pride Celebration watch face and iPhone wallpaper will also be available next week, requiring watchOS 9.5 and iOS 16.5. The Pride Edition Sport Band can be ordered from apple.com/in starting May 23 and will be available in Apple Store locations starting May 24 for a price of Rs 4500.
The Pride Edition Sport Band for this year features a vibrant rainbow of geometric shapes on a white background that are compression-moulded into the band. During the forming process, the base material flows around each shape, resulting in slight variations in their arrangement. This gives each band a unique look, symbolizing the diversity of the LGBTQ+ community.
The Pride Celebration watch face and iOS wallpaper pay tribute to the unity and solidarity of the LGBTQ+ community by featuring colorful shapes that seem to flow into the watch display from the band. These shapes respond to the user’s wrist movement or tap on the display. The accompanying wallpaper is also based on this year’s vibrant Pride design, and it dynamically moves when the user unlocks their iPhone.
