Indian Telecom giant Bharti Airtel has officially forayed into the home surveillance market with XSafe. With a very competitive price of ₹2499, it is expected to disrupt the Indian home surveillance market which is estimated to be a $2.5 billion industry.
Video Surveillance comprises a major part of the industry that is growing at the rate of 25-30% annually.
At present, Airtel Xsafe Advanced Home Surveillance Solutions service is being made available in select 40 cities only that includes Mumbai, Chennai, Delhi-NCR, Bengaluru, and Kolkata. The company offers a sticky cam, a camera with a 360-degree view, and an active defense camera.
Airtel XSafe Features
The cameras use advanced technologies to detect motion, have a two-way chat, and have a 360-degree view using the Airtel Xsafe App. The app will alert the user in case of any concerns. The entire solution is safe to use as its end-to-end encrypted. Thus, your control who can access your recorded data.
The home surveillance solution is easy to operate for even a layman. The company’s representatives will offer free consultation, after-sales support, and an AI-powered app.
For a limited-time festive offer, consumers can buy the sticky cam for Rs. 2,499, 360° cam for Rs. 2,999, and an active defense cam for Rs. 4,499. Customers can avail of a 1-month free subscription on payment of an annual subscription charge of Rs. 999.
“We constantly listen to our customers and post-pandemic a lot of them have expressed concerns about the well-being of their loved ones while they are away from home. Xsafe is the perfect solution for these customers. It is an easy-to-operate, end-to-end home surveillance solution that allows customers to keep an eye on their loved ones. It will also allow them to talk to those at home from wherever they are through a two-way communication system in the camera.”
“Customer experience will be the key differentiator for Xsafe. Apart from state-of-the-art cameras, every customer will get a free consultation from one of our visiting Airtel experts. Additionally, customers will have access to a dedicated AI-powered Airtel Xsafe App and world-class Airtel installation and after-sales support.” – Vir Inder Nath, CEO, Homes, Bharti Airtel.