Agora, Inc. (NASDAQ: API), a frontrunner in real-time engagement APIs, has introduced its latest breakthrough, Agora Adaptive Video Optimization™ (AVO), coupled with support for the AV1 video codec. This cutting-edge technology employs machine learning to dynamically adjust parameters throughout the video streaming process, promising an elevated live video streaming experience.
Addressing Common Challenges in Live Streaming
In the realm of live video calling and streaming, challenges like unstable network conditions, packet loss, and limited bandwidth often hinder the viewing experience. These hurdles lead to issues such as freezing, stuttering, and dropped connections, significantly impacting user engagement. AVO utilizes advanced machine learning algorithms to tackle these obstacles head-on. By optimizing video quality in real time based on network conditions, device capabilities, and available bandwidth, AVO ensures optimal performance and the highest possible video quality, even in fluctuating network environments.
CEO’s Vision for Enhanced Live Streaming
Tony Zhao, CEO and Co-Founder of Agora stated, “Reliable and high-quality live streaming is essential in today’s video-dominated media landscape,” stated Tony Zhao, CEO and Co-Founder of Agora. “Our Adaptive Video Optimization technology enables smooth delivery of every video call and livestream—despite network variability, user’s location or device type. These improvements empower Agora’s customers to provide the highest-quality live video user experience.”
Core Pillars of Agora’s Commitment
Agora’s commitment to delivering seamless real-time video experiences rests on three core pillars:
- Optimized Image Quality: Ensuring crisp frames with enhanced contrast and vibrant details.
- Unmatched Video Fluency: Eliminating common streaming issues like buffering and stuttering.
- Ultra-Low Latency: Enabling real-time interactions and quick loading times.
Comprehensive Machine Learning Approach
AVO takes a holistic machine learning approach to optimize every stage of the video processing pipeline. From pre-processing to post-processing, Agora’s Coding Technology (ACT) dynamically selects the best video codec (like AV1 or VP9) based on device capabilities and interoperability requirements. This ensures efficient bandwidth utilization and a consistent, high-quality experience for all users.
Testimonials Validate Success of Agora Adaptive Video Optimization™ (AVO)
Ellard Capiral, VP of Engineering at social live streaming app KUMU, praised Agora’s AVO, “Agora’s Adaptive Video OptimizationTM (AVO) drastically improved the real-time video experience in our app. Users get smooth, high-quality video without freezes—even on slow connections and older devices. Since implementing AVO, we’ve seen a 30% increase in session length and engagement.”
Agora’s Adaptive Video Optimization™ promises to reshape the landscape of live streaming, offering unparalleled quality and reliability in real-time video experiences across various applications and industries.
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