Affle (India) Limited, a global technology company driven by consumer intelligence, has recently filed 15 patents in India, solidifying its commitment to technological innovation. These patents span diverse areas within advanced artificial intelligence (AI), including automated AI agents, personalization and recommendation systems, predictive analysis, privacy management, and enhanced fraud detection and security.
The newly filed patents are poised to fuel advancements in cutting-edge applications involving the interaction, training, and integration of Generative AI agents. Affle aims to leverage these patents to drive responsible and conversion-driven marketing across various use cases. The technology extends beyond mobile-based interactions, incorporating signals and intelligent interactions across interconnected devices.
Anuj Khanna Sohum, MD and CEO of Affle, expressed the company’s dedication to responsible and ethical AI integration. He stated, “These patents continue to augment our tech portfolio and cover the salient aspect of responsible and ethical integration of AI. We remain committed towards powering digital transformational journeys for advertisers globally and make sustained efforts towards advanced digital technologies that build greater defensibility, provide competitive differentiation and strategic value to our customers. We believe our advanced artificial intelligence capabilities will help us drive the next level of adoption for smart connected devices across markets in line with our Growth Vision 2030.”
The patent filings also encompass data privacy and enhanced fraud detection approaches, introducing features such as a secure public cloud enclave, secure transfer system, and data destruction. Charles Yong, Chief Architect and Technology Officer at Affle, emphasized the company’s focus on expanding its intellectual property assets to drive sustainable business impact and ensure conversions across connected devices.
“Our tech innovation efforts are set to enhance our advanced AI-driven intelligence-based consumer experiences and power next-gen customer-centric technologies. We continue to focus on expanding the breadth of our IP assets that will enable us in driving a sustainable business impact & ensure we deliver conversions across connected devices,” shared Charles Yong, Chief Architect and Technology Officer at Affle.
Affle’s strategic approach to fortifying its patent portfolio underscores its commitment to advancing AI capabilities responsibly and ethically, anticipating a transformative impact on digital technologies and smart connected devices globally.
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