ABI Health, a frontrunner in health-tech innovation, has announced its partnership with the World Pickleball League (WPBL), uniting global pickleball players and six dynamic teams. This collaboration highlights ABI Health’s dedication to fostering health, wellness, and active lifestyles, aligning seamlessly with its mission to enhance wellness across all aspects of healthcare.
Pickleball: A Sport for All Ages
As one of the fastest-growing sports globally, pickleball is celebrated for its inclusivity, minimal injury risk, and ability to engage participants across age groups. ABI Health recognizes the transformative potential of pickleball to inspire healthier living and strengthen community connections. The sport’s ethos resonates with ABI Health’s vision of integrating fitness and wellness into everyday life.
“At ABI Health, we believe that health, wellness and prevention need to be part of everyone’s lifestyle in today’s day and age. Fitness and an active lifestyle are integral to a healthier tomorrow, and pickleball is the perfect embodiment of this ethos. We are thrilled to support WPBL in their mission to make this sport a movement that inspires people to stay fit. This partnership reflects our dedication to building a healthier, more connected world,” said Shreyas, Vice President Global at ABI Health.
Elevating Pickleball in India
“We welcome ABI Health as a partner in this journey to elevate pickleball in India. ABI’s passion for promoting health and wellness aligns perfectly with our mission to make pickleball a sport for everyone. Together, we hope to create a platform that celebrates fitness, teamwork, and community spirit,” said Gaurav Natekar, Co-Founder and CEO – World Pickleball League.
The league will feature teams from Delhi, Mumbai, Bengaluru, Pune, Chennai, and Hyderabad, competing at the iconic Brabourne Stadium. The event promises to bring together players and fans in a celebration of athleticism and camaraderie.
ABI Health’s Commitment to Wellness
Known for its Agentic AI framework and market-leading platforms like ClaimBook and Evoke.ai, ABI Health continues to redefine healthcare by integrating cutting-edge technology with proactive wellness initiatives. This partnership with WPBL signifies a broader commitment to advancing wellness beyond traditional healthcare solutions, supporting initiatives that encourage healthier lifestyles.
Driving a Healthier Future
Founded by Ajit Veerappan and backed by Invascent Private Equity, ABI Health has positioned itself as a pioneer in health-tech. Its collaboration with WPBL reflects a shared vision of making fitness accessible and enjoyable for all. By championing pickleball, ABI Health is not only supporting a sport but also advocating for a movement that inspires communities to embrace active living.
This partnership is poised to redefine wellness in India, blending the thrill of sport with the goal of a healthier tomorrow.
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