Kovai.co—a premier enterprise software and B2B SaaS company based out of Coimbatore, India and London, UK, has announced the appointment of Oscar Hackett as Head of Outbound Sales.
Hackett, who specializes in growing outbound sales teams and growing revenue in fast-growing SaaS companies, will kick off the outbound function for Document360, hire a sales team, and build the first London-based team at Kovai.co. He will develop an outbound sales strategy for Document360 to drive further their customer base, which already has 1000’s of customers spread across 80+ countries.
Speaking about his role at Kovai.co, Hackett says, “I am incredibly excited to join because Kovai.co already has amazing brands and customers just from inbound sales. I love sales and particularly outbound sales as I view it as the ultimate challenge to persuade people who weren’t looking for a solution that you can make their lives better. I wanted to join Kovai.co as soon as Saravana told me about the success of Document360 from inbound only and the quality of the customers that have already been onboarded. This means there is a clear product market fit and we can now take those learnings and apply them to outbound. I am here to accelerate growth and make Document360 THE choice for knowledge management worldwide”.
Background
Having graduated from the University of Birmingham with a Russian Studies and International Relations degree, he completed his Master’s in Entrepreneurship, Innovation and Management at the University of Bath Business School. After a two-year stint in Moscow, where he set up a teaching agency, he started his career in sales as a Business Development Executive in charge of Startups at SaaStock, where he led the 360 Sales for the startup program. He later went on to lead the entire sales process and strategy for the Startup program in Europe and globally, including managing the program’s marketing and social media strategy. He onboarded over 350 startups and led partnerships with Microsoft for key ecosystem players, including Freshworks, Nauta Capital, and Zendesk for Startups.
He then moved on to UK Based SaaS subscription platform Cledara, where as Head of Sales, he grew the team from 1 to over 30 sales representatives and grew their customer base from 50 to over 1,000.
About expanding the Kovai.co team in London and appointing Oscar Hackett as Head of Outbound Sales, Saravana Kumar, Founder and CEO of Kovai.co says, “I have known Oscar from his days at SaaStock where I first told him about Document360. Bringing him on board to kickstart our outbound sales initiative is our next step in accelerating Document360’s customer base. His passion and track record in outbound sales, setting up sales teams and driving revenue has been amazing. As part of our vision and strategy, we are in the process of scaling our GTM team in London to support our GTM India operations, and this is the first step towards that goal. We are extremely excited to have him onboard”.
