Jio Haptik’s SOLO by Interakt, an AI-powered growth app for solopreneurs and small businesses, recently brought its “You Bring the Idea, We Bring the Team” campaign to Delhi-NCR.
As part of the three-day activation, a glass-fronted Canter travelled across IIT Delhi, NSUT, Connaught Place and Cyber Park in Gurugram. The campaign invited aspiring entrepreneurs, students, professionals and small-business owners to pitch their business ideas to a jury, with a ₹1 lakh cash reward for the winning idea.
More Than 185 Business Ideas Pitched
The Delhi-NCR activation saw participation from more than 300 people, with over 185 business ideas pitched during the three-day campaign.
The ideas covered a range of categories, including Healthtech, eCommerce, consumer tech, IoT and Edtech. The activation also reached a wider audience, with 10,000 people engaging with the campaign across the three days.
The initiative was designed to take conversations around entrepreneurship directly to people who are building businesses or planning to become entrepreneurs. Participants also had an opportunity to receive feedback from experienced business and technology leaders.
Jury Evaluated Ideas on Multiple Parameters
The business ideas presented during the activation were evaluated by a jury comprising Ahshad Jussawala, CEO, Jio Haptik, and Rajan Luthra, Co-Founder & COO, Metvy.
The jury assessed the pitches based on factors including the problem statement, innovation, market potential, feasibility and scalability of each idea.
IIT Delhi Student Wins ₹1 Lakh
The winning pitch came from Akshit Arora, a final-year B.Tech student at IIT Delhi.
Arora presented a smart glasses concept designed to support people living with conditions such as ALS, Parkinson’s disease and spinal cord injuries. The glasses are intended to help users communicate and respond to their surroundings, supporting an ability that may be significantly affected by their condition.
The idea was selected for its problem-solution fit, market potential and innovation.
SOLO by Interakt Aims to Simplify Business Growth
The Delhi-NCR campaign is an extension of SOLO’s broader proposition: “You built your business yourself. You shouldn’t have to grow it yourself.”
Built by Interakt, SOLO is designed to bring together different aspects of running and growing a small business through an AI-powered platform. These include content creation, customer conversations, lead follow-ups, marketing campaigns and customer support.
Customer Acquisition and Marketing Remain Key Challenges
The conversations during the activation highlighted recurring challenges faced by aspiring entrepreneurs and small-business owners.
These included customer acquisition, marketing and content creation, as well as customer follow-ups and support.
According to the campaign findings, 90% of the 300 participants said they would be more likely to start a business if marketing and customer support were taken care of.
The finding highlights the potential role of AI-powered tools in helping entrepreneurs manage routine business functions while they focus on building and growing their businesses.
SOLO by Interakt Focuses on Practical AI for Small Businesses
With India’s expanding MSME ecosystem, making technology and AI more accessible to small businesses remains an important opportunity, according to the company.
Leadership Comments
Commenting on the initiative, Ahshad Jussawala, CEO, Jio Haptik, said, “India’s entrepreneurial energy is everywhere, and this activation allowed us to meet that ambition directly. What we saw across Delhi-NCR was a strong appetite to build, experiment, and solve real-world problems amongst today’s young entrepreneurs. At SOLO, we want to complement that ambition by using AI to take some of the everyday work of running and growing a business off an entrepreneur’s plate, allowing them to focus on what matters most—building their business.”
Reflecting on the pitches, Rajan Luthra, Co-Founder & COO, Metvy, said, “What stood out was the diversity of ideas and the conviction with which participants presented them. Many of the pitches addressed very real problems and demonstrated a strong understanding of their customers. The quality of participation made the selection challenging, but also reinforced the entrepreneurial potential we saw across the three days.”
Reflecting on the experience, Akshit said, “This has been an incredible opportunity to put my idea forward and receive feedback from people who understand what it takes to build a business. Jio Haptik and SOLO are creating a fantastic opportunity for solopreneurs and SMBs to pursue their ideas and build businesses of their own. The ₹1 lakh reward will help me take the next step towards turning my idea into reality.”
Through SOLO by Interakt, Jio Haptik is looking to make AI more practical for entrepreneurs by bringing multiple business functions together on one platform. The Delhi-NCR activation also provided a direct platform for aspiring entrepreneurs and small-business owners to share their ideas and discuss some of the challenges involved in building and growing a business.
Also read – Jio Haptik SOLO Launched, an AI Growth Platform for Solopreneurs and Small Businesses
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