iBall has announced a major expansion of its consumer electronics and IT peripherals portfolio with the launch of the GLIDR Ai1 Mouse alongside a wider rollout of products across leading online marketplaces.
The company said the move is part of a broader strategy to strengthen its digital presence and expand its share within India’s growing peripherals and accessories segment.
AI-Powered Mouse Targets Productivity Users
The newly launched GLIDR Ai1 introduces AI-driven productivity features integrated directly into a wireless mouse form factor. The device supports functionalities such as voice and text translation, voice typing, screen text recognition, and OCR-based text extraction.
According to iBall, the mouse also includes a unified software platform featuring live translation support across more than 100 languages, alongside access to over 25 AI tools including ChatGPT for workflow and productivity enhancement.
Dual Connectivity and Programmable Controls
The GLIDR Ai1 supports both Bluetooth and 2.4GHz wireless connectivity, allowing users to switch between multiple devices. It also features five-level DPI adjustment up to 3200 DPI and a high-precision sensor for improved tracking performance across different surfaces.
The mouse includes seven programmable buttons with software customization support, enabling users to personalize controls and optimize workflows based on individual requirements.
Additional features include a rechargeable battery with USB Type-C charging and an auto sleep mode designed to improve battery efficiency.
Broader Product Rollout Across Categories
Alongside the GLIDR Ai1 launch, iBall is also expanding its product lineup across multiple categories including keyboards, combo sets, audio products, and accessories.
The company highlighted products such as the GLIDR S290, Qwerty S500, ClickSet series, DHUN speakers, and the Cinebar soundbar range as part of its larger online marketplace expansion strategy.
Focus on Online Growth and Local Manufacturing
Commenting on the launch, Mr Yash Doshi said, “With the GLIDR Ai1, we are among the first Indian brands to bring AI-driven productivity features directly into a mouse, marking a new step in everyday computing. iBall has always been a very strong offline brand backed by its channel partners, but the importance of online presence cannot be ignored, and we are committed to strengthening that significantly. Our approach is to ensure that product models are clearly differentiated across channels, enabling a well-balanced ecosystem while continuing to deliver innovation, performance, and value to our customers.”
Pricing and Availability of GLIDR Ai1 Mouse
The GLIDR Ai1 AI Mouse and the newly launched product portfolio are being made available across major e-commerce platforms with pricing starting at ₹2,499.
Also read – Atlas Pro Glass Gaming Mouse Mat by Razer Launched, World’s Thinnest Till Now
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