Reliance Retail Limited has announced the acquisition of the brand Pahadi Local, along with its business operations, from Pahadi Goodness Private Limited. The move strengthens Reliance Retail’s strategy to expand its portfolio of purpose-driven beauty and wellness brands rooted in indigenous ingredients and sustainable sourcing.
The acquisition positions Reliance Retail to scale Pahadi Local’s presence across India by leveraging its extensive omni-channel retail network, digital commerce platforms, and supply chain infrastructure.
Expanding Purpose-Led Beauty and Wellness Portfolio
Pahadi Local has emerged as a fast-growing Indian beauty and wellness brand known for nature-led formulations inspired by Himalayan ingredients. The brand focuses on clean beauty principles, conscious sourcing practices, and transparency in ingredient usage.
Its products combine traditional Himalayan wellness knowledge with modern formulation science to deliver skincare solutions that resonate with consumers seeking sustainable and authentic personal care alternatives.
By integrating Pahadi Local into its ecosystem, Reliance Retail aims to accelerate the brand’s growth while maintaining its identity and philosophy.
Community-Centric Sourcing and Indigenous Ingredients
A key element of Pahadi Local’s identity lies in its close partnerships with women-led self-help groups across Ladakh and Himachal Pradesh. These collaborations support local livelihoods while contributing to initiatives in healthcare, education, and environmental preservation in mountain communities.
One of the brand’s flagship ingredients is Gutti Ka Tel (Apricot Kernel Oil), a traditional Himalayan extract widely recognised for its skincare benefits. The ingredient has earned industry recognition and strong consumer loyalty, and has also been acknowledged by Narendra Modi for promoting indigenous sourcing and local enterprise.
Founders to Continue Driving Brand Vision
As part of the acquisition, the founding team of Pahadi Local will continue to guide the brand’s creative direction, product innovation, and core philosophy. This ensures continuity in the brand’s purpose-led approach while enabling expansion under Reliance Retail’s operational support.
Reliance Retail plans to strengthen the brand’s retail footprint through its nationwide physical stores, enhance digital reach, and accelerate product innovation.
Strengthening India’s Homegrown Brands
The acquisition reflects Reliance Retail’s broader strategy of investing in high-potential Indian brands across beauty, wellness, fashion, and lifestyle categories. The company is increasingly focusing on brands that combine strong storytelling, loyal consumer communities, and scalable business models.
Leadership Quote
Commenting on the business acquisition, Ms. Isha Ambani, Executive Director of Reliance Retail Ventures Limited, said, “At Reliance Retail, we are focused on curating brands that combine authenticity with innovation and meaningful consumer relevance. Pahadi Local’s roots in Himalayan wellness traditions and its commitment to responsible sourcing, make it a compelling addition to our beauty ecosystem. We are excited to nurture and scale the brand through our omni-channel network and experiential retail platforms, while carefully preserving the purity, integrity, and storytelling that define its identity.”
By bringing Pahadi Local into its ecosystem, Reliance Retail continues to deepen its commitment to nurturing homegrown brands built around sustainability, local sourcing, and purpose-driven innovation.
Also read – My Pahadi Dukan Secures Pre-Seed Funding from Inflection Point Ventures
Join us on LinkedIn for quick updates – FYI9 News LinkedIn
