Hoopr, India’s leading music licensing marketplace, has unveiled two groundbreaking AI-powered features—Brand Match Score and AI Content-Idea Generator—on its self-serve platform, Hoopr Smash. This marks a significant leap in how marketers, agencies, and content creators identify the right tracks and build high-performing campaign ideas, blending data intelligence with creative strategy in one unified workflow.
Brand Match Score: AI That Understands Your Brand’s Sonic Identity
At the heart of this innovation is Hoopr’s AI-driven Brand Match Score, which decodes a brand’s digital footprint to evaluate every track’s suitability. The system analyses social media presence, tone of voice, past campaign themes, brand personality and even historical music usage. It then assigns a dynamic ‘Brand Sync Score’ that categorises each song as a high, moderate, or low match. This enables marketers to instantly shortlist music that is not only appealing but also deeply aligned with their brand’s identity and values.
AI Content-Idea Generator: Fresh Concepts at the Push of a Button
After a track is selected, Hoopr’s AI Content-Idea Generator recommends campaign ideas tailored to the music’s mood, cultural relevance and audience sentiments. From social-first concepts for Reels and short videos to festive, seasonal, or topical campaigns, the tool is designed to support high-frequency content teams. It reduces creative fatigue by offering a steady stream of fresh, brand-appropriate concepts that can be turned into production-ready content quickly.
Built for India’s High-Volume Content Economy
With India producing more than 32,000 branded content videos every day, teams are under constant pressure to stay original, culturally relevant and fully rights-compliant. Hoopr’s new AI-powered features solve these challenges by accelerating music discovery, ensuring brand alignment, and enabling campaigns that resonate emotionally and culturally.
Driving Impact Through the Power of the Right Sound
Industry studies suggest that selecting the right soundtrack can boost engagement by up to 30%, making music a crucial lever in shaping brand recall and campaign performance. Hoopr’s AI tools equip marketers with the agility to make smarter, faster and more consistent audio-led decisions.
A Step Forward in Ethical, Scalable Music Licensing
By merging AI intelligence with a vast library of rights-cleared music, Hoopr continues its mission to democratise music licensing in India. The new tools help brands create richer storytelling experiences using music that is authentic, trend-aware, and legally compliant—bringing the next era of brand-safe creative exploration to life.
Leadership Quotes
Gaurav Dagaonkar, Co-Founder & CEO, Hoopr, said, “Hoopr has always believed that music shapes how a brand is felt, not just how it is seen—it is the emotional core that captures attention and drives recall. As India’s content ecosystem scales at unprecedented speed, our focus is on bringing both intelligence and integrity to how music is discovered and used. These AI-led capabilities are not merely functional tools; they act as creative partners—enabling brands to make informed music choices, stay culturally relevant, and build deeper audience connections, while ensuring artists and rights holders are fairly compensated. This launch is a significant step toward our broader vision of building an ethical, efficient, and future-ready music economy in India.”
Meghna Mittal, Co-Founder & CRO, Hoopr, added, “Hoopr’s AI system applies advanced deep-learning models to analyse rhythm, tone, mood, and lyrical sentiment, mapping them against a brand’s personality, visual language, and historical engagement patterns. The result is a music discovery experience that is intuitive, contextual, and deeply personalised. As the boundaries between marketing, technology, and creativity continue to converge, Hoopr’s mission is to ensure that every brand—regardless of size—can access intelligent, rights-safe, and high-impact music solutions instantly. Together, these capabilities are redefining how technology can meaningfully enhance creative decision-making.”
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