boAt, India’s leading audio wearable brand and one of the top five globally, is gearing up to make waves at the prestigious Consumer Electronics Show (CES) 2025 in Las Vegas. The brand is set to unveil its latest innovations, combining cutting-edge technology with health-focused audio solutions, underscoring its “Designed & Engineered in India” ethos tailored for a global audience.
Key Highlights at CES 2025
Flagship Launch: Nirvana X TWS
boAt will debut its flagship product, the Nirvana X TWS, a premium true wireless stereo offering engineered in India. This product integrates Knowles Balanced Armature drivers and Mimi’s personalized audio technology, providing an audiophile-grade experience with health-conscious features, catering to the demand for immersive and wellness-centric audio solutions.
Preview of Upcoming Nirvana Range
boAt will also preview its future lineup for FY26, featuring:
- Nirvana Crystl: Another flagship product proudly made in India.
- Nirvana Zenith Pro and Nirvana Ivy Pro: Expanding the Nirvana series with advanced features.
- Nirvana Ivy: Recently launched, setting new standards in the TWS category.
Innovative Partnerships and Advanced Technologies
boAt’s CES 2025 showcase will emphasize collaborations with leading global technology providers, introducing:
- Ceva RealSpace®: Spatial audio rendering with head tracking for immersive experiences.
- Dolby Atmos: Elevating sound quality with industry-leading audio technology.
- LDAC: Ensuring high-resolution audio streaming for premium sound.
- Hi-Res Audio Certification: From the Japan Audio Society for unparalleled audio clarity.
- Knowles Balanced Armature Drivers: Delivering optimized sound performance.
- Mimi Personalized Audio: Enhancing individual listening experiences with tailored sound profiles.
These partnerships highlight boAt’s ability to co-develop world-class audio solutions while maintaining its commitment to Indian engineering and innovation.
Empowering Innovation with boAtLabs
At the heart of boAt’s success is its R&D hub, boAtLabs, based in India. This team drives ideation, prototyping, and product development, ensuring every offering is tailored to meet the evolving demands of global consumers while staying true to its “Made in India” philosophy.
Sameer Mehta, Co-Founder & CEO of boAt – “We are excited to showcase boAt at CES 2025 as a testament to the power of Indian innovation meeting global standards. Our products represent a seamless blend of cutting-edge technology, user-centric design, and a commitment to local engineering. We believe that our ‘Made in India’ ethos resonates with consumers worldwide, and we continue to push boundaries to create audio solutions that prioritize both quality and well-being.”
Global Leadership and Vision
boAt’s participation at CES 2025 solidifies its position as a global leader in audio and lifestyle technology, showcasing a vision where innovation, health, and Indian ingenuity converge to define next-generation audio experiences.
Also read – boAt Launches Enigma Daze and Enigma Gem Smartwatches for Modern Women
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