Reliance Jio’s ambitious ‘2G-Mukt Bharat’ campaign is making waves across Rajasthan as it pushes to transition 1.4 crore 2G users to 4G networks. With the JioBharat phone at its core, this initiative aims to promote digital inclusion by making 4G connectivity affordable and accessible to all, particularly in underserved communities.
JioBharat Phone: Affordable Connectivity at ₹699
Priced at just ₹699, the JioBharat 4G phone is touted as India’s most affordable 4G device. Designed to bring cutting-edge technology to the masses, the phone is accompanied by a budget-friendly ₹123 monthly plan. This plan offers 14 GB of high-speed data, unlimited calls, and access to a suite of digital services, further simplifying the transition for users accustomed to 2G networks.
The phone also boasts features like 455+ live TV channels, live sports, movie premieres, UPI payment support, and QR code scanning—transforming the humble feature phone into a gateway to the digital ecosystem.
Driving Change Across Rajasthan
Reliance Jio has established special camps in districts and tehsil headquarters across Rajasthan, ensuring a seamless and hassle-free migration for users. These camps provide hands-on support for onboarding new users, making it easier for them to embrace 4G connectivity.
This localized outreach is key to the campaign’s success, as it directly engages with communities still reliant on 2G technology, empowering them with affordable access to India’s rapidly growing digital ecosystem.
A Step Towards ‘Digital India’
During the launch of the ‘2G-Mukt Bharat’ campaign, Reliance Industries Chairman Mukesh Ambani highlighted the importance of bridging the digital divide.
“Connecting marginalized communities to the digital ecosystem is critical for building a truly ‘Digital India.’ Transitioning 2G users to 4G is a fundamental step towards this vision,” said Ambani.
The campaign aligns with Reliance Jio’s broader mission to enable digital transformation across India, ensuring that even the most remote and underserved areas can benefit from modern technology.
With its combination of affordability, innovation, and outreach, the JioBharat initiative is set to play a pivotal role in shaping a digitally empowered Rajasthan—and a digitally inclusive India.
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