Polaroid, the legendary brand synonymous with instant photography, has officially entered the Indian market, marking a significant milestone in its journey. Known for blending retro appeal with modern technology, Polaroid’s expansion taps into India’s vibrant youth and photography enthusiasts, a demographic drawn to the nostalgic charm of physical prints and the allure of instant photography.
Catering to India’s Growing Instant Photography Market
Polaroid’s entry into India is perfectly timed. The instant photography market is experiencing rapid growth, driven by consumers who appreciate the novelty of physical prints in a digital age. The brand’s portfolio in India includes the Polaroid I-2, Polaroid Now Generation 2, Polaroid Go Generation 2, and Polaroid Now Plus Generation 2. These cameras come equipped with features like autofocus, double exposure, and eco-friendly designs, catering to both hobbyist photographers and professionals seeking instant photographic gratification.
A Vision of Creativity and Innovation
Speaking about the brand’s entry into the Indian market, Monica Tsang, Vice President of Polaroid Asia-Pacific, shared her excitement: “We are thrilled to expand our brand footprint in India, a market that embodies creativity and innovation. Our partnership with Luxury Personified marks an exciting chapter for Polaroid, as we aim to create new milestones in the instant photography industry. Together, we look forward to inspiring a new generation of photographers and storytellers through our unique blend of brand history and modern technology.”
Strategic Partnership with Luxury Personified
Polaroid’s entry into India is supported by its collaboration with Luxury Personified, a partnership that promises to fuse expertise in imaging with cutting-edge innovation. Kush Malik, Partner at Luxury Personified, emphasized the significance of the collaboration: “Our partnership with Polaroid represents the fusion of expertise in imaging and cutting-edge innovation. It’s about delivering exceptional experiences to both professionals and everyday storytellers alike.”
Luv Malik, another Partner at Luxury Personified, echoed these sentiments: “Our collaboration with Polaroid represents the fusion of expertise in imaging and cutting-edge innovation. It’s about delivering exceptional experiences to both professionals and everyday storytellers alike. Partnering with a Polaroid opens doors to creative collaboration and innovation. Together, we can push the boundaries of visual storytelling, enhancing the way we capture and share our world.”
Availability Across E-Commerce and Retail Platforms
Polaroid’s product range is now available across major Indian e-commerce platforms, including Amazon India, Flipkart, Imaging Stores, and leading LFR and specialty stores. This wide availability ensures that Polaroid cameras are within easy reach for both amateur and professional photographers alike.
As Polaroid re-establishes its presence in India, it is poised to inspire a new generation of visual storytellers, combining its iconic past with the cutting-edge innovations of the future.
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