Lexar, a leading global memory and storage solutions brand, has announced a strategic partnership with Solutions India, a prominent channel partner based in Mumbai. This collaboration aims to enhance Lexar’s distribution network and make its comprehensive range of products more accessible to consumers in West India.
Strengthening Distribution Networks
Under the terms of the partnership, Solutions India will serve as Lexar’s strategic channel partner for Maharashtra, Gujarat, Chhattisgarh, Madhya Pradesh, and Goa. The focus will primarily be on distributing Lexar’s complete portfolio of internal SSD (Solid State Drive) and PSSD (Portable Solid State Drive) products, ensuring widespread availability across small and medium-sized IT retail partners.
Comprehensive Product Portfolio
Lexar’s extensive product lineup includes SSDs, DRAM modules, SD cards, microSD cards, and card readers. This partnership highlights Lexar’s commitment to meeting the growing demand for reliable and innovative memory solutions in India. By collaborating with Solutions India, Lexar aims to provide high-quality products that cater to the needs of both consumers and businesses in the region.
Robust Retail Base
Solutions India, along with its affiliated firms Next Solution, Kalp Solution, and H R Solutions, boasts a strong retail presence with over 2000 retail counters spread across the mentioned states. Recognized as one of India’s top 10 IT distribution channel partners, Solutions India’s partnership with Lexar signifies a major step towards expanding the availability and awareness of Lexar products in the region.
Future Prospects
As the demand for advanced memory and storage solutions continues to rise, Lexar and Solutions India are well-positioned to meet the needs of consumers and businesses alike. This strategic partnership marks a significant milestone in Lexar’s expansion efforts and underscores its dedication to delivering top-notch products and services.
Commenting on the same, Fissal Oubida, General Manager and Global Marketing Director – Middle East, Africa, and India, Lexar, said “The memory and storage solutions market in India has been witnessing an enormous growth and we are looking to encash on the same. Our latest partnership with Solutions India ensures that we will be able to grow and strengthen Lexar’s local presence in West India”
Jitesh Mehta, Managing Partner, Solutions India, said “We’re excited to collaborate with Lexar and enhance their product availability in West India. This partnership reflects our commitment to delivering quality products and expanding market reach for both companies.”
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