Crossbeats, India’s prominent consumer technology brand, has joined forces with the cricket sensation Suryakumar Yadav as the brand ambassador for their smartwatch category, marking Crossbeats’ first-ever brand ambassador signing.
Suryakumar Yadav, known for his explosive batting prowess, will represent the brand’s existing and upcoming range of smartwatches. His fearless and innovative approach to cricket aligns seamlessly with Crossbeats’ commitment to pushing technological boundaries. This dynamic collaboration is expected to resonate with a broad audience, emphasizing dependability and high performance. The partnership signifies a significant milestone for Crossbeats, offering them an entry point into new markets.
Mr. Archit Agarwal, Co-Founder of Crossbeats said, “We are thrilled to collaborate with SKY and extend a warm welcome to him into the Crossbeats family. His consistency as a match-winner reflects Crossbeats’ energetic and dependable persona”.
On this association with Crossbeats- Suryakumar Yadav, who is exclusively managed by RISE Worldwide, said, “I have always believed in innovation, style and walking the extra mile for excellence. I am excited to partner with Crossbeats for their smartwatches category, which also pushes boundaries to strive for performance, design, aesthetics, and technology.”
This collaboration is poised to be a game changer for Crossbeats, enabling them to explore new markets and redefine the smartwatch experience for the next generation in India. It represents a significant step toward capturing new audiences and making a substantial impact in the world of smartwatches. Stay tuned for what promises to be a game-changing chapter in the realm of smartwatches.
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