Ambrane, a prominent Indian lifestyle consumer electronics brand, has experienced significant growth in terms of revenue and product expansion. The company achieved a revenue of Rs. 230 crore in the last fiscal year and aims to reach a turnover of Rs. 500 crore by 2025-2026. Ambrane expects a 30% year-on-year growth trajectory, driven by the introduction of new products, an expanded reach in Tier 2/3 markets, and a strong focus on local manufacturing.
Since its establishment in 2012, Ambrane has sold over 40 million products in India. The company has become the top manufacturer of power banks in the country and has been a best seller in this category on Amazon India and Flipkart. With a wide presence, Ambrane sells one power bank online or offline every 8 minutes. In addition to its online presence, Ambrane products are available nationwide through over 400 service centers. As part of its growth strategy, the company aims to strengthen its availability in Tier 2 and Tier 3 cities of India and focus on direct sales.
Ambrane anticipates significant traction from its popular audio and smartwatch portfolio. With a strong emphasis on research and development and innovation, the company aims to create products that enhance people’s daily lives. Ambrane is working on several pioneering technologies in India since 2012. Recently, the company signed a Memorandum of Understanding (MoU) with IIT Kanpur to launch a groundbreaking haptic smartwatch for the blind and visually impaired. Through partnerships and collaborations, Ambrane plans to manufacture all its products in India within the next three months, aiming for 100% localization and establishing a strong market share of up to 20% by 2027.
Currently, Ambrane manufactures its products in Sonipat, Haryana. Mr. Ashok Rajpal, Founder and Director of Ambrane, expressed his excitement about the achievement, stating, “We are thrilled to have surpassed the Rs. 230 crore revenue mark this financial year. It is a testament to our dedication to innovation, quality, and customer satisfaction. With our upcoming plans, we aim to achieve a revenue of Rs. 500 crore by 2025-2026. Our expansion roadmap, which includes a wider product portfolio, technological advancements, and market penetration, will drive our growth.”
Ambrane products are currently available at leading retail stores such as Reliance Digital, Croma, Spencer’s, Vijay Sales, Sangeeta, Go Mobile, Walmart, and more. The company plans to engage a popular Bollywood celebrity as its brand endorser in the coming months.
Also read – Rohit AK, Corporate Business Head for MAXHUB in India, Full Interview
